#2Imed Mlayeh

Imed serves as General Manager of Master Heat and is recognised as one of the company's founding members. Master Heat was established in 2017 with a focus on integrated facility services for the UAE market. In 2020, Imed formally assumed the role of General Manager, beginning a period that would reshape the company's size, service structure and market positioning.

Between 2020 and 2025, Master Heat recorded significant growth under his leadership. The company expanded to a workforce of more than 3,200 professionals, while the value of its managed portfolio rose from around USD 28 million to USD 143 million over the same five-year period. In a sector defined by service consistency, manpower management and client trust, that trajectory points to more than commercial expansion. It reflects the development of a more structured operating model built around execution capacity, breadth of service and the ability to respond to the changing needs of the UAE's built environment.

Master Heat's offering today spans a wide range of disciplines. These include operations and maintenance, cleaning, security, CCTV and gate barrier systems, landscaping, swimming pool services, manpower solutions, facade cleaning, fit-out works, villa construction, villa renovation, civil works, sanitary works, lighting, elevator maintenance, car park cleaning, waste collection and valet parking. This breadth gives the company a presence across multiple stages of the property lifecycle, from day-to-day maintenance and soft services through to specialised, project-based work.

A defining theme of Imed's leadership has been the company's move toward technology-led service delivery. Master Heat promotes capabilities such as drone facade cleaning and AI-powered valet parking, treating technology as a practical tool for improving safety, efficiency and user experience. Its AI-powered valet system is designed to support intelligent routing, real-time monitoring and seamless vehicle retrieval, while drone-based facade cleaning is presented as a safer and faster method of maintaining building exteriors.

This focus aligns with a wider shift across the UAE's real estate and facilities management industries. As buildings grow more complex and client expectations rise, FM companies are increasingly expected to combine field expertise with data, automation and smarter systems. Under Imed, Master Heat has worked to position itself within that transition, presenting itself not only as a manpower-driven provider but as a company capable of delivering operational solutions for modern property environments.

The company's standards are also reflected in its formal accreditation. Master Heat holds a suite of international certifications, including ISO 9001 for quality management, ISO 14001 for environmental management, ISO 45001 for occupational health and safety, ISO 27001 for information security and ISO 41001 for facility management. Such documentation is increasingly treated by institutional clients as a baseline requirement rather than an advantage, and securing it has been part of Imed's effort to establish Master Heat as a partner that larger asset owners can rely on.

At the centre of this growth is a people-led operating model. In facilities management, performance depends heavily on trained teams, responsive supervision and consistent quality on the ground. Imed's role has therefore been closely tied to building internal capability, strengthening operational standards and developing a culture focused on accountability, agility and client satisfaction. His background includes management studies at the Institut Superieur de Gestion de Tunis, followed by a career built within the Gulf's real estate and facilities sector.

As Master Heat continues to expand, its direction reflects the broader transformation of the UAE's FM sector, which is moving from fragmented service delivery toward integrated, technology-enabled platforms that support asset owners across multiple functions. For the company, the next stage will be defined by how effectively it can sustain growth while maintaining service quality across a larger portfolio. For Imed, the objective is equally clear: to continue building an organisation that combines people, process and technology in a market where reliability remains the strongest measure of leadership.