UAE’s Safety Ranking Spurs Real Estate Boom, Says NOVVI Properties

Dubai, UAE - 28 July 2025 - As the UAE is named the world’s safest country in mid-2025, Dubai’s property market is reaping the rewards. NOVVI Properties reports a marked shift: security is now a key driver for investment, leading to what it calls a “safety premium.”

Dubai recorded over $117 billion (Dh431 billion) in real estate transactions in the first half of 2025, marking a 25% year-on-year increase. More than 59,000 new investors entered the market, a trend NOVVI attributes to the UAE’s unmatched security environment.

Safety as an Asset Class

“We are witnessing a fundamental shift in investor priorities. Safety is no longer a secondary benefit; it is a primary asset class,” said Jason Farr, Sales Director at NOVVI Properties. “Global investors and high-net-worth individuals are seeking safe havens for both their families and their capital.”

Investor protection is supported by a transparent and well-regulated framework. Authorities like the Dubai Land Department (DLD) and Real Estate Regulatory Authority (RERA) enforce measures such as escrow accounts for off-plan projects, ensuring financial safeguards.

Lifestyle Confidence Expands Geographic Demand

“The feeling of security is a powerful catalyst for the residential market,” said Brian Flanagan, Head of Leasing at NOVVI Properties. The appeal is broadening beyond central Dubai and Abu Dhabi, with rising demand in Sharjah and Ras Al Khaimah as families and professionals seek stable long-term homes.

With its global safety ranking, economic diversification, and robust infrastructure, the UAE is cementing its place as a top-tier destination for secure and profitable property investment. NOVVI Properties forecasts this upward trend will continue into the foreseeable future.