Red Sea Global introduces Botanica, now open for guests

Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA, has announced the launch of its new brand, Botanica. Formerly known as The Red Sea Landscape Nursery, Botanica is dedicated to sustainable greenery across RSG’s destinations and offers exceptional, nature-based experiences to guests.

Operational since 2020, Botanica has cultivated and supplied over 7 million plants to landscape RSG’s destinations, with a goal of delivering 30 million plants by 2030. Starting this month, Botanica is opening its doors to guests at The Red Sea, AMAALA, and beyond.

“Botanica is more than just a nursery — it’s a step towards regenerating Saudi Arabia’s rich biodiversity. After providing us with more than 7 million plants for landscaping our destinations, the nursery now becomes our first guest experience that caters uniquely to the RSG DNA of regenerative tourism. Visitors have the opportunity to enjoy immersive, hands-on experiences that reconnect them with nature,” said John Pagano, Group CEO of RSG.

Immersive Visitor Experiences at Botanica

Visitors to Botanica can explore the beauty and sustainability of the nursery firsthand through:

• Guided tours around the nursery
• Opportunities to plant their own plants
• Botanica Café offering breakfast and lunch
• A garden shop and tropical area

Spanning over 1.8 million square meters, Botanica is the largest landscape nursery in the region. It is part of Red Sea Global’s planet-first approach, aiming to enrich the natural environment and set new standards in responsible development. Approximately 400 people are employed at the nursery, with 25% coming from the local community.

The Red Sea welcomed its first guests in 2023, with five of its hotels now open. Botanica becomes the first guest experience that caters uniquely to the RSG DNA of regenerative tourism. It follows the launch of WAMA, specializing in water sports, Galaxea offering underwater experiences, and Akun delivering on-land adventures, all introduced in 2023.

Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment, F&B, and leisure facilities.