Under his direction, A.R.M. Holding has built a multi-layered real estate platform spanning legacy asset management, luxury development, next-generation living, and large-scale master planning. HUNA, launched in 2023, is the group's design-led residential developer behind H Residence, The Fold, and Across H in Jumeirah. Dubai Real Estate Centre (DREC) anchors the legacy portfolio with 46 properties across 15 locations, more than 3,300 residential and commercial units, and 8,800+ residents, backed by over 30 years in the market. HIVE, the region's first specialised co-living concept, is expanding across the UAE and Saudi Arabia, including the launch of ENTA in Ras Al Khaimah in partnership with RAK Properties. Beyond property, he has diversified the group's investments into health technology, innovation, sustainability, and food security.
The clearest expression of his approach is the group's most ambitious project to date: a five-square-kilometre masterplan around the historic Jebel Ali Racecourse, developed in collaboration with BIG – Bjarke Ingels Group and announced in 2025. Anchored by a 1.5-square-kilometre central park and aligned with the Dubai 2040 Urban Master Plan, the district is conceived as a walkable, mixed-use, 15-minute city, a living legacy for future generations. His position is that iconic developments are not defined by visual statement alone, but by their ability to improve daily life, strengthen the city's urban fabric, and remain relevant across generations: a city-first, human-first philosophy that asks what a project gives back to Dubai over time, not only what it delivers commercially.