Sobha Realty Elevates Digital Real Estate with Smart Payment Innovation

Dubai, United Arab Emirates - October 24, 2025: Sobha Realty has introduced a major upgrade to its customer experience journey with the launch of the Domestic Wire Transfer (Net Banking) feature on its ONE Sobha App, enabling seamless, secure, and transparent digital property transactions. This enhancement builds on the developer’s continuous integration of cutting-edge technologies designed to simplify ownership and redefine luxury real estate in Dubai.

Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, said: “At Sobha Realty, we’ve always believed that true luxury is in the details. The ONE Sobha App is a natural evolution of our ‘The Art of Detail’ philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers, but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimising our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers’ experience.”

By adding this new payment feature to its existing debit and credit card options, Sobha Realty is enhancing accessibility and convenience for clients globally. The innovation aligns with the company’s ongoing mission to create a fully digitized, customer-first ecosystem that bridges every stage of the real estate journey, from initial discovery to final handover.

Immersive and Interactive Technologies

Sobha Realty continues to invest in immersive tools that enrich the buying experience. Its Virtual Reality (VR) Experience Studio allows potential homeowners to explore Sobha’s signature communities through lifelike digital environments, showcasing the brand’s meticulous craftsmanship and design excellence. This interactive experience gives clients a true sense of place, whether they’re visiting from within the UAE or abroad.

The company has also adopted 3D Holographic Sales Technology, providing customers with detailed, high-definition holographic project models that bring developments to life before construction begins. Buyers can visualize floor plans, amenities, and design elements in three dimensions, offering an engaging and transparent understanding of their investment.

Technology Meets Craftsmanship

Sobha Realty’s vertically integrated business model allows it to adopt and scale new digital tools efficiently, merging technological innovation with its hallmark “Art of Detail” philosophy. This synergy has contributed to early project handovers and consistent adherence to delivery timelines, reinforcing the brand’s reputation for reliability and precision.

These advancements underscore Sobha Realty’s unwavering commitment to innovation and excellence. By fusing craftsmanship with smart technology, the company continues to shape the future of luxury real estate in Dubai, creating experiences that are intelligent, immersive, and effortlessly connected.