Roshn Launches Sales for Fifth Phase of SEDRA Community in Riyadh

Riyadh, Saudi Arabia - September 19, 2025 - ROSHN Group, Saudi Arabia’s leading multi-asset class real estate developer and a Public Investment Fund (PIF) company, has officially launched sales for the fifth phase of its flagship project, the SEDRA community in Riyadh. This latest phase will deliver more than 2,000 new homes, continuing the rapid expansion of one of the Kingdom’s most ambitious residential developments.

The move comes in response to growing demand for high-quality housing within SEDRA and reflects ROSHN Group’s commitment to creating integrated communities that enhance quality of life and support the Saudi Vision 2030 goals of increasing homeownership and improving urban living standards.

Expanding Riyadh’s Residential Landscape

The fifth phase of SEDRA spans 1.3 million square meters within the larger SEDRA master development, which covers 20 million square meters. Located near ROSHN Front, this phase will feature direct access to shopping, hospitality, and commercial areas, ensuring residents enjoy a vibrant, connected lifestyle.

Homebuyers will have access to more than 600,000 square meters of green and open spaces, as well as a wide range of essential services and community amenities, including parks, retail outlets, and recreational facilities.

The initial sales offering includes over 700 residential units, with 10 unique floorplans and two facade designs available in multiple color variations. The homes consist of townhouses, duplexes, and standalone villas, catering to a diverse range of family needs and lifestyles.

Blending Tradition with Modern Design

All SEDRA homes are designed in line with Salmani architectural principles, blending Saudi heritage with modern design. The use of advanced materials, engineering techniques, and smart technologies ensures a balance between tradition, durability, and contemporary living.

ROSHN Group will provide comprehensive community management services, maintaining public areas and supporting the long-term value of homes while ensuring the community remains attractive and well-maintained.

Strategic Location and Connectivity

SEDRA 5 enjoys excellent connectivity, being easily accessible via Airport Road and close to Metro Stations F2 and A7. Its location provides direct links to key destinations in Riyadh, including Princess Nourah University, Imam Mohammed Ibn Saud University, and King Khalid International Airport, making it an ideal hub for families and professionals alike.

Advancing Vision 2030 Goals

Jason Margetts, Group Chief Sales Officer at ROSHN Group, highlighted the significance of this milestone:

“We are pleased to present the latest phase of SEDRA, our flagship community that exemplifies ROSHN Group’s vision of modern living. SEDRA stands as a true reflection of innovation, combining cutting-edge design with best-in-class amenities, creating a vibrant and connected community. These thoughtfully designed homes are perfect for those seeking a dynamic and elevated lifestyle. As SEDRA community continues to grow, we are proud to contribute to the goals of Vision 2030 by advancing homeownership and enhancing the quality of life for residents.”

When fully complete, SEDRA will stand as a transformational development in Riyadh, offering a modern, sustainable living environment for thousands of families while driving the Kingdom’s urban development strategy and reinforcing its position as a global hub for innovation and growth.