Wealthbrix Launches in DIFC to Target High-Growth Wealth Segments

Wealthbrix Capital Partners Limited has officially entered the Dubai International Financial Centre (DIFC), advancing a new generation of independent wealth management in the MEASA (Middle East, Africa, South Asia) region. Established by seasoned private banking and asset management professionals, the firm brings together more than 150 years of leadership and has managed over USD 30 billion in assets for clients across the Middle East, Asia, and Europe.

A Client-Centric Vision Rooted in Independence

Wealthbrix has started operations with a firm purpose: to deliver an independent, holistic, and agile approach to wealth management—designed for global wealth creators navigating legacy creation, financial ambition, and unbiased advice. Dr. Hamad Buamim, Chairman of the Advisory Board, emphasised the firm’s vision, stating, “This is the Dubai moment—an inflection point where global capital, regional ambition, and client expectations are converging. Today’s wealth creators want more than access to products. They expect a partner who can build and preserve their legacy, support their ambitions, and provide unbiased, high-impact advice.”

Wealthbrix’s launch comes amid a transformative shift in global wealth: an estimated USD 85–100 trillion is expected to transfer by 2050, including USD 1 trillion in the GCC alone—driven largely by next-generation millionaires. In Dubai alone, over 6,700 new millionaires relocated in 2024, contributing to a population of more than 68,000 HNWIs and UHNWIs. With an anticipated influx of 30,000 more during the next five years, Dubai solidifies its position as a growing haven for wealth creators.

Targeting High-Growth Wealth Segments

The firm focuses on two rapidly expanding investor groups: Mid‑Tier Millionaires (MTMs) holding USD 5–30 million in investable assets and UHNWIs with over USD 30 million. MTMs currently represent about USD 55 trillion in global wealth and grow at a faster rate than the broader HNWI sector. Demand from these clients exceeds standard services, requiring personalised, institution-grade solutions. Meanwhile, UHNWI numbers are projected to increase 38% within five years, with Asia and the Middle East as core growth drivers.

Fully licensed by the Dubai Financial Services Authority (DFSA) and headquartered in DIFC, Wealthbrix introduces a differentiated, partner-led model spanning private wealth, asset management, and corporate finance advisory. The firm combines in-house capabilities across equities, fixed income, and real estate, with open-architecture access to third-party managers, global custody options, and consolidated reporting tools. Its cloud-native platform ensures portfolio visibility across banks and assets, balancing human expertise and technology to deliver custom-tailored solutions.

DIFC’s expanding wealth and asset management community—now home to more than 400 global firms—provides an ideal ecosystem for Wealthbrix. The Centre continues to enhance its infrastructure with initiatives such as the DIFC Funds Centre, reinforcing its role as a top tier hub in the MEASA region

Launch Backed by Strong Capital and Support

Well-funded, Wealthbrix completed an eight-figure USD equity round involving family offices, a regional VC firm, and angel investors, providing a sturdy base to recruit leading talent, diversify its offerings, and deliver on its value proposition.

Dr Rajesh Khanna, CEO of Wealthbrix, reflected on the opportunity: “This is a rare moment to elevate and optimise how wealth is managed in the region. Dubai offers unique regulatory clarity, global talent, and a robust entrepreneurial ecosystem. Built on a model that fully aligns our interests with those of our clients, Wealthbrix brings together open‑architecture access, multiple global custody banks, in‑house asset management, consolidated reporting, and debt & equity advisory to deliver bespoke, holistic solutions for today’s discerning clients.”

DIFC Welcomes a Homegrown Innovator

Arif Amiri, CEO of DIFC Authority, welcomed the firm to the Centre, calling it a “confidence-building addition” to DIFC’s wealth management landscape. He said: “We welcome Wealthbrix to DIFC’s growing ecosystem of firms shaping the future of wealth and asset management. As the city with the highest concentration of wealth in the region, DIFC continues to attract firms that bring confidence, innovation, and a broad range of perspectives to the sector.”

Wealthbrix’s strategy aligns with the DIFC Funds Centre initiative to establish a locally anchored DIFC-based fund platform, reinforcing Dubai's economic agenda and cementing its position as an innovation-led financial hub. The firm’s strong capital base, focus on high-net-worth segments, and advanced technological infrastructure position it to contribute meaningfully to the region’s wealth management evolution.