Sobha Realty Unveils Ultra-Luxury “Privy Collection” at Sobha Hartland II

Dubai, UAE – July 17, 2025 - Sobha Realty has introduced its exclusive Privy Collection at the newly launched Sobha Hartland II in MBR City, unveiling a landmark ultra-luxury residential offering.

Master-Planned Waterfront Living Redefined

Spanning 8 million sq. ft, Sobha Hartland II features more than 30% dedicated green space and water bodies, including crystal lagoons and landscaped forest parks. The development combines one- to four-bedroom waterfront apartments across Riverside Crescent, Skyscape, and Skyvue clusters with private five‑ and six‑bedroom Sobha Estates villas and mansions.

Craftsmanship Meets Visionary Design

Ravi Menon, Co‑Chairman of Sobha Realty, said:

“Dubai’s real estate market is constantly evolving, and the recent surge in sale of luxury properties in the emirate indicates the rise of new residential micro-markets … Sobha Hartland II exemplifies luxury waterfront living at its finest … poised to redefine the concept of urban living in Dubai.”

The Privy Collection represents the pinnacle of Sobha’s brand ethos -‘The Art of Detail’- bringing together refined design and sustainable community planning.

Amenities & Location

Residents at Sobha Hartland II will enjoy access to resort-style amenities: a waterfront promenade, clubhouse, retail outlets, international schools, crystal lagoon with beach edge, and serene forest trails. Over 8,000 trees are to be planted, while more than half the masterplan is dedicated to parks and open greenery.

Located just 7–10 minutes from Downtown Dubai and offering views of Burj Khalifa and the Ras Al Khor Wildlife Sanctuary, the development blends tranquil luxury with strategic connectivity.

Ownership & Delivery Timelines

Sobha confirms handovers for villas to begin in Q2 2025, followed by apartment delivery in Q4 2025. The Privy Collection caters to high-net-worth investors seeking both long-term capital appreciation and upscale living.

Sobha Realty projects surged in popularity, delivering USD 6.26 billion (AED 23 billion) in UAE sales during 2024 across its 11 masterplans, including Sobha Siniya Island reflecting 50% year-over-year growth and reinforcing its leadership in luxury real estate. The launch of the Privy Collection further consolidates Sobha’s reputation for architectural excellence and premium positioning in Dubai’s evolving luxury micro-markets.