Shop Your Way into Dubai Real Estate with PRYPCO & Apparel Group

Dubai, UAE – August 14, 2025 - Shopping in the UAE has taken on a whole new meaning with a groundbreaking partnership between PRYPCO Blocks, a Dubai-based platform offering fractional real estate ownership, and Apparel Group, one of the region’s largest fashion and lifestyle retail operators.

In a first-of-its-kind initiative for the UAE, loyalty points earned through Apparel Group’s popular Club Apparel programme can now be converted directly into fractional ownership shares of Dubai’s booming real estate market — all through the PRYPCO Blocks app.

Apparel Group, headquartered in Dubai, operates more than 85 well-known brands and serves millions of shoppers across the Middle East and beyond. Its portfolio includes fashion names like Tommy Hilfiger and Calvin Klein, lifestyle favourites such as Rituals, Skechers, and Charles & Keith, and even food and beverage outlets like Cold Stone Creamery.

With the new Spend to Invest feature, every purchase made at these brands earns Club Apparel points — and now, those points can help build a real estate portfolio.

How Spend to Invest Works

The process is designed to be quick and seamless:

• Shop at Your Favourite Brands – Every purchase from participating Apparel Group stores earns Club Apparel rewards points.
• Link Accounts in the PRYPCO Blocks App – Tap “Spend to Invest” in the PRYPCO Blocks app and connect your Club Apparel account using your mobile number.
• Redeem Points for Real Estate Shares – At checkout on PRYPCO Blocks, use your Club Apparel points to purchase “Blocks”, fractional ownership shares in Dubai’s income-generating rental properties, starting from AED 2,000 (approx. USD 544).
• Grow Your Portfolio – Reinvest returns or add more contributions to diversify across properties and locations.

A Game-Changer for Property Investment

Dubai’s real estate market continues to attract global interest, with Knight Frank’s 2025 Dubai Market Report noting sustained growth in property prices and rental yields. While traditional ownership requires high upfront capital, extensive paperwork, and ongoing management, PRYPCO Blocks eliminates these barriers by offering professionally managed, income-generating properties in fractional shares.

By integrating with Apparel Group’s loyalty programme, PRYPCO Blocks takes accessibility to a new level — letting consumers turn everyday shopping into long-term wealth creation.

Why PRYPCO Blocks Leads the Way

• Regulated & Secure – Licensed by the Dubai Financial Services Authority (DFSA) for full transparency and investor protection.
• Global Reach – Open to investors from over 200 countries, with entry starting at AED 2,000 (USD 544).
• Hassle-Free – PRYPCO Blocks handles property selection, management, and rental distribution.
• Tech-Driven – From browsing to buying and tracking income, the entire process is managed in-app.

Amira Sajwani, Founder and CEO of PRYPCO, said:

“With Spend to Invest, we’re empowering shoppers to turn their daily purchases into meaningful investments. This partnership with Apparel Group makes real estate more accessible than ever — it’s about creating pathways to ownership that fit into people’s everyday lives.”

Neeraj Teckchandani, CEO of Apparel Group, added:

“Our customers are loyal and passionate about the brands we represent. By partnering with PRYPCO Blocks, we are giving them an innovative way to leverage their shopping into something that builds long-term value. It’s a win-win for consumers and the market.”

Read more: Prypco Blocks Closes First ‘Exit Window’ with Strong Investor Demand

Shop Today, Invest in Tomorrow

With Spend to Invest, PRYPCO Blocks and Apparel Group are redefining what loyalty rewards can do — bridging retail spending with property investment in a way that could reshape how consumers think about both. Whether it’s a pair of shoes, a coffee, or a new outfit, each purchase can now bring you closer to owning a part of Dubai’s thriving real estate market.