Property Finder Launches PF Market Pulse Amid Strong Buyer Confidence

UAE - 23 July 2025 - Property Finder, the MENA region’s leading real estate platform, has unveiled PF Market Pulse, a bi-monthly consumer sentiment survey designed to capture real-time insights into buyer and seller behaviour across the UAE’s property landscape.

Gauging Market Confidence Through High-Intent Users

Leveraging its status as the most visited and trusted real estate portal in the region, Property Finder now taps into its active user base to take the market’s pulse. The platform surveys users actively browsing listings, first asking: “Are you planning to buy a property in the next 6 months?” Those who respond positively receive a follow-up: “How do you expect property prices to change in the next 6 months?”

Buyers Show Resilient Demand

The results indicate a steady appetite for property ownership in the UAE. According to PF Market Pulse, 72% of respondents in May 2025 said they planned to purchase property within six months. That demand held firm in June, with 69% maintaining their buying intent, reinforcing a strong level of market confidence.

In terms of price sentiment, opinions began to shift. In May, 37% of respondents believed prices would decrease, while 34% anticipated increases and 29% expected stability. By June, a larger proportion 44% expected a drop in prices, suggesting that recent price surges may be softening. Meanwhile, 30% still anticipated increases and 26% foresaw stable pricing.

This evolving perception indicates a more measured and informed mindset among UAE home seekers, as the market continues to mature.

13,000+ Respondents Provide Unprecedented Insight

Over 13,000 unique users participated in the initial survey period, offering valuable insight into active buyer and seller sentiment. This dataset reflects a consumer base that is highly engaged, market-aware, and responsive to shifts in pricing and supply cycles.

With the launch of PF Market Pulse, Property Finder deepens its reputation not just as a data-rich property platform but as a source of real-time intelligence and thought leadership for the industry.

Industry Perspective

Sevgi Gur, Chief Marketing Officer at Property Finder, commented:

"By launching PF Market Pulse, we’re further strengthening our position as the region’s leading property platform, not just in reach and data, but in our ability to truly understand our audience and shape industry dialogue through intelligence-led insights. It directly supports our mission to change living for good in the region by equipping our users and partners with the clarity and confidence to make informed decisions. The results not only highlight a resilient appetite for home ownership in the UAE, but also reflect a more informed, confident buyer that’s increasingly responsive to market signals.”