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Michael Jordan’s legendary Highland Park estate has entered a new chapter. Now renamed Champions Point, the 56,000-square-foot residence is being offered as an exclusive Airbnb Luxe rental by new owner John Cooper, a Nebraska-born entrepreneur and long-time Chicago resident.
Cooper purchased the nine-bedroom, 19-bathroom mansion for $9.5 million in December less than a third of its original $29 million asking price. After previous ventures including a proposed $1 million timeshare model and a $230,000-per-month rental (later reduced to $150,000), Cooper has opted for a more accessible luxury experience: opening the doors to high-net-worth guests on Airbnb Luxe starting June 30.
"Champions Point has always been a legendary estate. Now we’re making it possible for more people to experience that magic firsthand," Cooper said, describing the estate as ideal for family retreats, milestone celebrations, or upscale getaways.
Airbnb Luxe represents the platform’s top-tier portfolio, with only 0.05% of listings meeting its elite standards. Properties must pass a 300-point inspection, ensuring top performance in design, functionality, location, and service.
At Champions Point, guests can also opt for bespoke services such as private chefs, luxury transportation, curated experiences, and on-site spa treatments.
Champions Point offers an unparalleled mix of amenities tailored to both sports lovers and leisure seekers:
The estate delivers a sports-forward experience designed to match the legacy of its former owner, while also appealing to broader audiences.
Despite Cooper's original promise to preserve the home's connection to Michael Jordan, the current version of the estate notably omits references to the basketball legend. The listing avoids mentioning Jordan by name, and the iconic “Jumpman” silhouette at center court has been replaced.
Instead, the marketing now targets fans of luxury living and major sports events more generally. The listing describes Champions Point as "a sports lover’s sanctuary," perfect for game-day experiences, private screenings, and celebratory retreats.
Jordan’s former home spent 13 years on the market before selling. It debuted in 2012 at $29 million, dropped to $16 million, and later to $14.855 million, an homage to Jordan’s famous number 23. Despite the clever pricing, it failed to move until Cooper’s purchase in 2023 for $9.5 million.
Now, with a reimagined identity and luxury hospitality appeal, the estate is poised to finally deliver the kind of experience worthy of its name and legacy just not exactly the one its original owner envisioned.
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