MAG Group and CITIC Limited Sign $6B Deal for Keturah Ardh in Dubai

MAG Group Holding has officially signed a $6 billion (AED 22 billion) deal with Chinese conglomerate CITIC Limited to develop Keturah Ardh, an expansive, future-forward residential destination located in the Al Rowaiyah First District.

This partnership brings together two powerful real estate forces from the Middle East and Asia, aligning their strengths to deliver a master-planned, wellness-focused urban environment that integrates sustainability, heritage, and innovation at scale.

A Visionary Project with Global Appeal

Keturah Ardh is more than a luxury housing development—it is a vision for how future communities can thrive in harmony with nature. Spanning over 18.47 million square feet, the project is set to transform a major area of Dubai into a self-sufficient, green residential ecosystem with global appeal.

The project’s design philosophy draws from traditional Arabian architecture while infusing modern, sustainable principles. Residential units and community spaces will be embedded within landscapes that promote both environmental health and human well-being.

Key Development Highlights

Phased Implementation Over Two Years

Infrastructure development and on-site mobilization are scheduled for completion by Q2 and Q3 of 2025.
The first phase, branded as Keturah Ardh Couture Art, is expected to launch by Q4 2025, with multiple additional phases planned through 2027.
Each stage of development will maintain strict alignment with Dubai’s 2040 Urban Master Plan.

Nature-Integrated Living

Plot sizes will range from 50,000 to 200,000 square feet, offering flexibility for high-end villas, private estates, and curated residences.

Leaders Speak: A Shared Vision for Sustainable Excellence

Moafaq A. Al Gaddah, Founder and Chairman of MAG Group Holding, emphasized the cultural and human aspects of the project:

"Keturah Ardh exemplifies what the future of living in Dubai should look like. It’s not just about high-end properties—it's about emotional connection, wellness, and community. We want to create a place where people feel truly at home, deeply rooted in their environment."

Yang Jianqiang, Chairman of CITIC Limited, highlighted the significance of this partnership:

"Our collaboration with MAG Group Holding is built on long-term trust and mutual ambition. With our combined expertise across sustainable infrastructure, advanced materials, and smart development, we aim to shape a destination that transcends real estate, it becomes a lifestyle legacy for generations to come."

The project will incorporate over 100,000 trees, including ancient specimens aged between 20 and 2,200 years, to create a sense of legacy and longevity.
A “Life-Scaping” approach will blur the line between indoor and outdoor living, integrating water features, shaded paths, and breathable green zones throughout the community.

Sustainability and Wellness at the Core

Keturah Ardh is aiming for dual sustainability certifications:

LEED for Neighborhood Development (LEED ND)
WELL Building Standard

These certifications ensure not only environmental efficiency but also measurable enhancements to occupant wellness, light exposure, air quality, and community health.

A Strategic Move for CITIC Limited

This project marks CITIC Limited’s first major investment in Dubai real estate, signifying the growing confidence of global investors in the emirate’s economy and long-term vision. With decades of experience in infrastructure, construction, and financial services, CITIC’s entry signals a strategic expansion into Middle Eastern markets.

The deal is also aligned with broader efforts to deepen cooperation between China and the Gulf region in sectors like energy, trade, and urban development.

About Keturah Ardh

Keturah Ardh is not just a landmark for MAG and CITIC. It represents a bold stride for Dubai’s ambition to lead in wellness-focused urban design and smart sustainability. As more residents seek meaningful living experiences that combine luxury, health, and ecological balance, projects like Keturah Ardh will help define the next generation of communities in the region.