Khabib Nurmagomedov Enters UAE Real Estate with Dubai Islands Project

DUBAI, UAE – Former UFC champion Khabib Nurmagomedov has entered the UAE’s real estate sector through a strategic long-term partnership with DIA Holding, marking his first major venture in the region’s property market.

The collaboration begins with the launch of LuzOra Residences, a $70 million development located on Dubai Islands. Positioned as a hybrid hotel and residential concept, the project is designed to combine the flexibility of home ownership with the convenience of hospitality-led living, targeting both investors and end users.

LuzOra Residences reflects a growing trend in Dubai’s property market toward integrated, lifestyle-driven developments that offer both investment returns and residential functionality.

The project allocates 70 percent of its units to investors and 30 percent to end users, highlighting sustained demand for income-generating assets alongside high-quality living environments. This structure aligns with broader market trends, where buyers are increasingly seeking properties that balance yield potential with long-term usability.

Strategic partnership built on shared values

Faruh Kurbanov, Founder of DIA Holding, said the partnership is rooted in shared values of discipline, consistency, and performance. He noted that Nurmagomedov’s undefeated sporting career mirrors the company’s commitment to precision and timely delivery, making him a natural fit as DIA expands its presence in the UAE.

Nurmagomedov said the move into real estate aligns with his long-term vision in business. He highlighted the importance of building spaces that support communities and future growth, adding that the partnership goes beyond construction to creating meaningful living environments.

The agreement signals Nurmagomedov’s continued involvement in DIA Holding’s future pipeline, with plans for additional developments, including a branded project expected within the next year.

As Dubai continues to attract global investors, entrepreneurs, and high-profile figures, collaborations of this nature reflect the emirate’s position as a leading destination for real estate investment and lifestyle-led development.

Projects such as LuzOra Residences also reinforce the ongoing evolution of Dubai’s residential market, where innovation, branding, and flexible ownership models are increasingly shaping buyer preferences and long-term investment strategies.