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The prestigious London borough of Kensington and Chelsea has witnessed a significant downturn in its property market. In March 2025, the average house price dropped to $1.5 million (£1.19 million), marking a 15.1% decline from the previous year and the lowest level since May 2013.
Several elements have contributed to this sharp decrease:
Lucian Cook, head of residential research at Savills, noted that the "prolonged bull run" enjoyed by the prime London market "really changed around 2014" when reforms to stamp duty drastically widened the gap in fees between high-end properties and cheaper ones.
While Kensington and Chelsea experienced a significant price drop, the broader UK housing market saw an annual increase of 6.4% in March 2025, reaching a record average price of £271,000 ($342,000) .
Other affluent London areas also reported declines:
These figures highlight a broader trend of declining property values in London's prime locations, contrasting with growth in other regions.
In Kensington and Chelsea, the average prices by property type in March 2025 were:
The average price paid by first-time buyers was £1.02 million ($1.29 million), while mortgage buyers paid an average of £1.21 million ($1.53 million).
Experts predict continued challenges for Kensington and Chelsea's property market. Savills forecasts a further 4% decline in prime central London property values this year . Stuart Bailey, head of super-prime ... emphasized the need for improved economic conditions and investor sentiment to reverse the downward trend.
Despite current challenges, London's long-term appeal remains, with its political stability, security, and cultural offerings continuing to attract global interest. However, stakeholders must navigate the evolving landscape shaped by tax reforms, economic shifts, and changing investor priorities.
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