Inside Everton’s £Billion Move: Hill Dickinson Stadium Revealed

In a landmark development for English football and Merseyside’s urban renewal, Everton Football Club has officially revealed that its long-anticipated new stadium at Bramley-Moore Dock will be named the Hill Dickinson Stadium, following a major naming rights agreement with the Liverpool-based international law firm.

Set to open in August 2025, the state-of-the-art venue will hold 52,888 spectators, offering a significant capacity increase over the club’s historic Goodison Park. The announcement marks a defining moment in Everton’s trajectory, aligning their future ambitions with a transformative infrastructure project that’s already reshaping the city’s iconic waterfront.

A Deal Rooted in Liverpool Heritage

Hill Dickinson, founded in 1810 and one of Liverpool’s most prominent professional services firms, is no stranger to legacy. By partnering with Everton—established in 1878—the firm has solidified its local legacy with a strategic move that fuses community, sport, and economic growth.

Craig Scott, CEO of Hill Dickinson, described the partnership as “a once-in-a-generation opportunity,” underscoring the symbolic value of connecting two Merseyside institutions. “We believe deeply in what this project stands for—a bold, transformational vision for Liverpool and its future,” Scott said.

Everton FC stated the deal was one of the largest stadium naming rights agreements in Europe, though financial details remain confidential. The partnership is expected to span years and elevate both brands on a global stage.

Goodison’s Last Hurrah

This weekend will see Everton’s final Premier League home fixture at Goodison Park, against Southampton. The occasion is expected to be emotional for fans, many of whom have called the stadium home for generations. A series of farewell events and community commemorations are planned to honor its 132-year history.

Interestingly, while the men's team will bid farewell to Goodison, the Everton Women's team will move in as permanent tenants, keeping the venue’s legacy alive in a new form.

More Than a Stadium: A Catalyst for Urban Change

The Bramley-Moore Dock site is part of the Liverpool Waters regeneration project, spearheaded by Peel L&P and backed by the city council. The development is expected to inject billions into the local economy, creating thousands of jobs and supporting infrastructure expansion.

Beyond football, the stadium is being designed as a multi-use facility capable of hosting concerts, events, and international fixtures, enhancing Liverpool’s appeal as a global destination.

WATCH: Everton Stadium Edges Close To Completion

Mixed Fan Reactions

Despite the optimism, fan responses have been divided. Many supporters appreciate the association with a respected Liverpool-based company, seeing it as a celebration of local heritage and economic foresight. Others, however, remain attached to the “Bramley-Moore Dock” identity and have expressed concerns over the commercialization of naming rights.

Still, most agree that the new facility represents progress—and an opportunity to attract new investment and sporting talent.

As Everton transitions into the next phase of its legacy, the Hill Dickinson Stadium stands as a symbol of ambition. More than just a new ground, it is a bold statement about the club’s future and its role in Liverpool’s continued evolution.

From boardroom negotiations to community celebrations, this move sets the tone for what could be a golden era for the Toffees—on and off the pitch.