Emaar Properties Named Fastest-Growing Real Estate Brand Globally

Dubai’s Emaar Properties has been named the fastest-growing real estate brand in the world, marking a remarkable 58% surge in brand value to reach $4.0 billion, according to the latest Real Estate Services 25 2025 rankings by global brand valuation consultancy Brand Finance. The performance sees Emaar leap six places to claim 4th position overall among the most valuable real estate brands worldwide.

Emaar’s Growth Fueled by Dubai Property Boom and Strategic Developments

Emaar’s impressive growth trajectory is attributed to robust demand in the Dubai property market and the successful rollout of flagship developments including The Valley, Dubai Hills Estate, Dubai South, and The Oasis. Since 2021, Emaar has more than tripled its brand value, rising from $1.5 billion - an astonishing 167% increase over the period.

This growth further cements Emaar’s role as a global leader in master-planned communities and luxury developments. As Dubai continues to attract high-net-worth individuals and international investors, Emaar’s positioning has allowed it to capitalize on a buoyant real estate climate and high-profile launches.

ROSHN Group Makes Bold Entry Into Global Rankings

In a landmark debut, Saudi Arabia’s ROSHN Group entered the global rankings as the 24th most valuable real estate brand, with a brand value of $1.1 billion. The Riyadh-based developer, a Public Investment Fund (PIF) entity, has rapidly ascended the industry through a visionary strategy and bold transformation.

A major rebrand in late 2024 signaled ROSHN’s evolution from a residential housing provider into a multi-asset real estate powerhouse, encompassing residential, retail, commercial, hospitality, education, and healthcare sectors. With plans to deliver over 400,000 homes in support of Saudi Arabia’s national homeownership targets under Vision 2030, the company’s portfolio expansion and strategic partnerships are positioning it as a key player in the region and beyond.

Brand Finance credited ROSHN’s record-breaking project launches, diversified asset pipeline, and increasing investor confidence as core drivers behind its rapid value creation.

JLL Advances in Rankings, Investment in AI and Tech Pays Off

JLL (Jones Lang LaSalle) saw a modest 3% increase in brand value, reaching $1.3 billion, but jumped five positions to secure the 20th spot in the global rankings. The firm’s focus on innovation, particularly AI-powered tools like ‘JLL Falcon’ has enhanced its ability to offer data-driven solutions and real-time insights to clients navigating complex real estate markets.

JLL’s strategic investments in technology and sustainability are proving key differentiators in a highly competitive global real estate services landscape.

CBRE Leads Commercial Real Estate Rankings

As part of its new Commercial Real Estate 5 2025 sub-ranking, Brand Finance crowned CBRE as the world’s most valuable commercial real estate brand, with a brand value of $3.2 billion. The U.S.-based firm edged ahead of JLL and Cushman & Wakefield ($619 million), thanks to its diversified business model, steady expansion in workplace solutions, and strategic acquisitions such as W&J Worldwide and the integration of Turner & Townsend.

CBRE’s broad capabilities in property management, leasing, and advisory have helped the brand build resilience and steady growth, even amid global market volatility.

Chinese Brands Maintain Top Spots, But Face Headwinds

Despite emerging challenges, Chinese brands continue to dominate the top of the global real estate brand rankings. Vanke, with a brand value of $7.4 billion (down 29%), retained its status as the world’s most valuable real estate brand for the third consecutive year. The brand also scored a Brand Strength Index (BSI) of 92.7/100, earning a AAA+ rating, the highest strength score in this year’s ranking.

China Resources Land and Poly Development followed in second and third place, with brand values of $7.1 billion and $6.7 billion respectively. Poly was among the few major Chinese players to see a positive growth of 5% in a highly volatile market.

However, the Brand Finance report warns that momentum is shifting. Many Chinese brands have reported declining brand values due to deepening real estate market pressures, opening the door for rising challengers from the Middle East and United States to gain ground.

“Chinese real estate brands continue to lead the global rankings, but the momentum is clearly shifting,” said Alex Haigh, Managing Director, Asia Pacific at Brand Finance. “With market challenges mounting in China, brands from regions like the Middle East and the U.S. are rapidly catching up, offering innovative solutions and tapping into new demographics.”

A More Competitive Global Landscape

Overall, Brand Finance’s 2025 rankings reflect an increasingly dynamic and competitive global real estate market. While Chinese brands maintain their top-tier positions, their dominance is being challenged by agile and ambitious newcomers like ROSHN and by established players like Emaar, whose strategic focus and market responsiveness have set new benchmarks in brand growth.