Dubai Leads World in Branded Residences With 140 Projects by 2031

Dubai has firmly positioned itself as the global leader in branded residences, with the city projected to host 140 such developments by 2031. This places it ahead of traditional luxury hubs including Miami, London, and Phuket, according to the latest industry report by Betterhomes titled Branded Residences: Dubai vs The World.

The city has experienced a 160 percent surge in branded residences over the past decade, reflecting increasing demand among high-net-worth individuals for homes that combine luxury living with iconic global brand partnerships.

Record-Breaking Year for Sales

In 2024 alone, over 13,000 branded homes were sold in Dubai, generating a transaction value of approximately $16.3 billion (AED 60 billion). This marked a 43 percent increase compared to 2023, setting a new record for the segment.

Buyers are paying significant premiums ranging from 40 to 60 percent for branded residences, driven by the appeal of elevated lifestyle offerings, premium services, and strong capital appreciation potential.

Lifestyle, Brand, and Investment Potential

“High-net-worth buyers are no longer just looking for property. They’re investing in lifestyle, brand value, and long-term growth. Dubai offers all three, and that’s why it’s outperforming legacy markets like London and Miami,” said Christopher Cina, Director of Sales at Betterhomes.

The report found that Dubai offers better value than Miami, a more investor-friendly tax structure than London, and stronger long-term growth prospects than Phuket. For example, while branded properties in Miami such as the Aston Martin Residences reach prices of up to $6,800 (AED 25,000) per square foot, Dubai’s Bvlgari and Bugatti homes are more competitively priced but still command strong premiums.

Expanding Beyond Hospitality Brands

Once the domain of hotel groups like Ritz-Carlton and Four Seasons, the branded residence market has diversified to include partnerships with fashion, automotive, and entertainment brands. Dubai has embraced this evolution, aligning itself with the global shift toward lifestyle-driven real estate.

A Growing Global Pipeline

Dubai currently has more than 50 completed branded residence projects, with another 130 in the pipeline. According to the Betterhomes report, the city is not only setting the pace for branded living but also shaping the future of global luxury real estate.

With world-class amenities, tax advantages, and increasing global interest, Dubai continues to be a magnet for investors seeking branded living experiences that deliver both lifestyle value and financial growth.