DAMAC, Chelsea FC Launch Football-Inspired Residences in Dubai

Dubai’s vibrant real estate scene has just scored a major goal. In an unprecedented move blending luxury living with sporting prestige, DAMAC Properties has announced a global first: a Chelsea FC-branded residential development in Dubai, located in the upscale Al Sufouh district.

The project, the first of its kind worldwide, brings together DAMAC’s expertise in luxury real estate and Chelsea FC’s global brand power to deliver an exclusive community for football fans and elite property buyers alike. This collaboration is set to redefine lifestyle real estate in the region by introducing football-themed design elements, curated Chelsea memorabilia, and immersive experiences that capture the spirit of the game.

The residences will feature high-end interiors infused with Chelsea blue accents, communal lounges inspired by the club’s heritage, and even private screening areas for match nights. From training-inspired fitness facilities to themed social spaces, the development aims to create a unique environment where luxury meets legacy.

According to Hussain Sajwani, Founder and Chairman of DAMAC Group:

“We’re not just creating homes; we’re crafting an experience. This partnership with Chelsea FC brings a fresh and dynamic concept to Dubai’s luxury property market—perfect for investors and fans seeking something truly iconic.”

DAMAC has a well-established track record in partnering with high-end global brands, including Cavalli, Versace, and de GRISOGONO. The Chelsea FC project adds a new dimension—sport-lifestyle branding—into its growing portfolio of themed properties, which appeal to a new generation of culturally engaged and experience-driven homeowners.

Dubai’s real estate market remains a hotspot for international investors, and projects like this further cement the city’s reputation for innovation and ultra-luxury developments. The football-themed residences are expected to appeal not just to local buyers, but also to a wide international audience, particularly Premier League fans across Europe, the Middle East, and Asia.

This new launch represents more than just a place to live—it’s a destination for those who want to experience football culture at the heart of one of the world’s most dynamic cities.