Chedi Hospitality, Diriyah Company launch exclusive villas in Wadi Safar

Riyadh, Saudi Arabia - September 3, 2025 - Chedi Hospitality, in partnership with Diriyah Company, has announced the launch of The Chedi Residences Wadi Safar, an exclusive collection of 20 branded villas that bring Chedi’s signature elegance and cultural authenticity to the heart of Saudi Arabia. Nestled within the Wadi Safar masterplan, these residences are set amidst dramatic cliffs and sweeping natural landscapes, marking a major milestone for luxury living in the Kingdom.

The villas, designed by world-renowned architectural firm Bjarke Ingels Group (BIG), represent Chedi Hospitality’s first branded residential project in Saudi Arabia. Each four- and five-bedroom villa is carefully integrated into the terrain to ensure privacy, harmony, and uninterrupted views over a Greg Norman-designed Signature Golf Course.

Luxury Meets Tradition

Homeowners will enjoy a five-star resort lifestyle, with access to premium services and amenities, including signature dining experiences, serene wellness sanctuaries, fitness studios, curated retail, and elegant communal spaces.

A private residents’ club further enhances the exclusive offering, featuring a lounge, business corner, billiard room, and private event areas, blending community living with sophistication and discretion.

“The Chedi Residences Wadi Safar will not only be an address of prestige but a lifestyle defined by cultural connection, architectural excellence, and soulful living,” said Jerry Inzerillo, Group CEO of Diriyah Company.

“The Chedi brand has long been admired for its philosophy of understated luxury, cultural authenticity, serenity, and heartfelt hospitality service — values that resonate deeply with the spirit of Diriyah and the connected lifestyle of today’s residents.”

Chedi’s First Expansion into Saudi Arabia

The launch marks a significant step in Chedi Hospitality’s global growth, bringing its legacy of service and design into the Kingdom for the first time. Known for properties in Oman, Switzerland, and Montenegro, Chedi’s move into Saudi Arabia reflects a commitment to blending Najdi traditions with contemporary design.

“For Chedi Hospitality, Wadi Safar is a natural expression of our brand essence, ‘A Voyage Unbound’,” said Stephan Schupbach, CEO of Chedi Hospitality.

“In partnership with Diriyah Company, The Chedi Residences Wadi Safar will embody understated luxury rooted in tradition, elevated by design, and enriched by the award-winning service that Chedi is known for. Limited to 20 villas, they represent both a rare investment opportunity and the pride of ownership in one of the Kingdom’s most distinguished addresses.”

Strategic Location and Global Appeal

The Chedi Residences are adjacent to a forthcoming 85-key Chedi hotel, creating a seamless connection between private living and luxury hospitality. The project offers direct access to Diriyah and is located just 25 minutes from King Khalid International Airport, strategically placing 70% of the world’s population within eight hours of travel time.

This location strengthens Diriyah’s position as a hub for heritage-driven development aligned with Saudi Vision 2030, attracting both local and international investors.

A Rare Opportunity

Limited to just 20 villas, The Chedi Residences Wadi Safar stand as one of Saudi Arabia’s most exclusive real estate offerings, combining global prestige with cultural authenticity. The launch underscores Chedi Hospitality’s commitment to timeless design, elevated living, and long-term value, while solidifying Diriyah’s role as a world-class destination for luxury development.