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Amira Sajwani – Founder and CEO of PrypcoAlongside her role at PRYPCO, Amira serves as Managing Director of Sales and Development at DAMAC Properties, where she oversees the full development lifecycle of projects, from design and construction to sales, marketing and analytics. She also manages DAMAC's network of local and international sales agents, strengthening partnerships and driving commercial performance across one of the region's leading developers. This combination of large-scale development expertise and entrepreneurial leadership has enabled her to bridge traditional real estate with the rapidly evolving world of proptech.
Under Amira's leadership, PRYPCO has evolved into a technology-first real estate ecosystem offering mortgage services, fractional ownership, tokenised property investment, Golden Visa solutions and agent-focused digital tools. Rather than addressing a single aspect of the market, the platform brings together multiple services that simplify property transactions while making investment opportunities more accessible to a broader audience. Its mission is centred on enabling what the company describes as "Real Estate Freedom for all", empowering users to buy, sell, invest and manage property through a seamless digital experience.
Innovation remains at the core of Amira's leadership philosophy. Under her direction, PRYPCO has introduced new approaches to property investment, including tokenised real estate and fractional ownership, helping lower the barriers to entry for investors while supporting Dubai's ambition to become a global hub for digital assets and real estate innovation. The company has also attracted significant international backing, including a Pre-Series A investment led by General Catalyst, reinforcing confidence in both PRYPCO's growth strategy and the UAE's expanding proptech ecosystem.
Today, Amira Sajwani continues to champion the digital transformation of real estate by combining technology, data and customer-centric innovation to make property ownership more transparent, efficient and inclusive. Through PRYPCO, she is helping shape the next generation of proptech solutions while reinforcing Dubai's position as one of the world's leading centres for real estate innovation.