UAE Branded Residences Fuel Record $4.6 B Property Sales in 2024

nvestment in branded residences helped propel UAE real estate to a record $4.6 billion (AED 16.9 billion) in 2024, driven by luxury developments in Dubai and Abu Dhabi, according to the latest Arabian Business report.

Branded Homes Leading the Market

Branded residences backed by premium hospitality names saw strong traction. Iconic launches like Four Seasons Private Residences and St. Regis Residences, along with upscale apartments linked to Mandarin Oriental, Waldorf Astoria, and The Edition, attracted affluent buyers seeking secure and high-quality investments.

Dubai and Abu Dhabi Drive Momentum

Dubai emerged as the dominant market for branded properties, accounting for the largest share of the $4.6 billion total. Abu Dhabi followed closely, with landmark developments, including high-end apartments tied to global luxury hospitality brands, boosting the overall tally.

Why Branded Residences Matter

Branded residences offer buyers strong appeal through a combination of luxury amenities, guaranteed-quality finishes, and enhanced security of brand reputation. These premium homes often carry a pricing premium of 10–20 percent compared to conventional luxury apartments.

For developers, branded projects allow for differentiation in Dubai’s competitive high-end market. They also provide financiers with more predictable revenue streams and underline developer credibility.

Trend to Continue into 2025

Industry experts expect this trend to sustain into 2025 as both emirates continue partnering with prestigious brands. These arrangements meet growing demand for high-end investors looking for secure returns, global appeal, and lifestyle integration, blurring the line between luxury living and hospitality.