South Square Sells Out in Just 3 Hours: UAE Off-Plan Boom Hits Dubai South

Dubai South Properties’ latest residential launch, South Square, has made headlines after selling out its entire inventory of over 550 one-, two-, and three-bedroom units within just three hours of release.

Starting prices were set at approximately USD 300,000 (AED 1.1 million), with project handover planned for Q4 2028.

Strategic Location and Lifestyle Amenities

Located along Sheikh Mohammed Bin Zayed Road and in close proximity to Al Maktoum International Airport, South Square sits in one of Dubai’s most rapidly developing districts. The project includes a wide range of community-focused amenities such as:

• Landscaped outdoor areas with seed farms
• Yoga and walking paths
• Fitness zones and wellness facilities
• Water features, cafés, retail outlets, and co-working spaces

Developer Commentary

Nabil Al Kindi, CEO of Dubai South Properties, shared:

“We’ve seen a significant rise in demand for residential options in Dubai South, thanks to its location, modern infrastructure, and excellent connectivity. South Square offers not just homes, but an enhanced lifestyle experience focused on wellness and value.”

Growing Demand in Dubai South

Dubai South Properties reported over USD 5.2 billion (AED 19 billion) in residential sales in 2024 alone. The wider Residential District is already home to more than 30,000 residents and continues to grow steadily. Community highlights include:

• Gated apartment and townhouse complexes
• Public parks, sports courts, and recreation areas
• A 50,000 sq ft hypermarket, mosque, petrol station, and bus links to the Expo Metro
• GEMS Founders School, which opened recently to support the growing family demographic

Market Impact

1. High-Speed Sales: The sell-out in just 3 hours reinforces strong off-plan market confidence.
2. Expanding Buyer Zones: Demand is shifting beyond Dubai’s traditional luxury centers toward emerging districts like Dubai South.
3. Amenity-Rich Communities: Developers are focusing on wellness, walkability, and integrated services.
4. Balanced Appeal: The mix of investor interest and end-user demand suggests long-term sustainability for the area.

South Square's rapid sell-out highlights Dubai South's growing importance as a residential destination. With infrastructure, education, and wellness amenities all in place or underway, this community is attracting both global investors and local families looking for modern, value-oriented living. As the area matures ahead of the 2028 handover, it’s expected to play a significant role in shaping the future of Dubai’s real estate landscape.