Emaar Launches VYOM, a Digital Platform for Global Property Resale

Emaar Properties has launched VYOM, a digital resale platform designed to transform how Emaar homeowners and investors manage the resale of their properties. Now live and accessible globally, the platform offers users complete control over the listing and selling process.

Streamlined and Direct Controls

VYOM allows property owners to:

• Create and manage property listings
• Upload images and detailed descriptions
• Communicate directly with potential buyers

The interface is designed to eliminate dependency on brokers, enabling a faster and more transparent selling experience.

Focus on Trust and Transparency

By reducing the need for intermediaries, VYOM tackles long-standing inefficiencies in the resale market, such as inconsistent pricing and limited listing visibility. The platform empowers users to control every aspect of their transactions.

Emaar’s Founder and Chairman, Mohamed Alabbar, highlighted the vision behind the platform:

“As the real estate landscape shifts, so must we. VYOM is more than a platform — it’s a new way of thinking about property resale. It puts autonomy, trust, and speed into the hands of our customers.”

Planned Expansion

VYOM’s capabilities will soon expand to include:

• Rental property listings
• A dedicated mobile app for enhanced accessibility
• These developments will position VYOM as a more comprehensive digital property marketplace for both buyers and sellers.

What This Means for the Real Estate Market

The launch of VYOM signals Emaar’s broader commitment to digital transformation and PropTech innovation. Key benefits include:

• Faster, more efficient resale processes
• Greater control for property owners
• Transparent, user-driven transactions

VYOM is expected to influence similar initiatives in regional and global real estate markets, setting new standards for digital engagement and transaction efficiency.