Snøhetta-Designed NOT A HOTEL RUSUTSU Ski Villa Now Available in Hokkaidō

Staff Writer

Sep. 04, 2025

Experience luxury living with the Snøhetta-designed NOT A HOTEL RUSUTSU in Hokkaidō, Japan. A unique mountaintop ski villa blending modern design with breathtaking views.

A unique mountaintop ski villa blending modern design with breathtaking views.

Image: NOT A HOTEL

Tokyo, Japan - September 4, 2025 - NOT A HOTEL Co., Ltd. has officially opened fractional ownership sales for its most ambitious project yet, NOT A HOTEL RUSUTSU, a one-of-a-kind luxury villa perched atop a mountain at Hokkaidō’s prestigious Rusutsu Resort. Designed by acclaimed architectural studio Snøhetta, the villa offers unprecedented access to the finest powder snow in Japan’s iconic ski destination.

Design & Setting

This breathtaking mountaintop retreat seamlessly blends into the natural alpine landscape while delivering top-tier architectural finesse. Positioned to grant owners exclusive powder access, it redefines ski luxury using design that resonates with the terrain and serene mountain setting.

Snøhetta-Designed NOT A HOTEL RUSUTSU Ski Villa

Image: NOT A HOTEL

The architecture, which echoes the surrounding mountain ranges and the triangular shape of the site, features a minimalist form with two slender volumes intersecting in being stacked one above the other. (Image: NOT A HOTEL)

Scale and Exclusivity

Boasting a total exclusive-use area of 2,574.2 sqm, NOT A HOTEL RUSUTSU represents the largest single property introduced yet by the brand. It reflects NOT A HOTEL’s commitment to delivering peerless, immersive living experiences.

The living-dining room, which embodies the design concept "zenith," is a place where owners can spend quiet time alone or enjoy a lively time with family and friends. (Image: NOT A HOTEL)

Image: NOT A HOTEL

Availability & Launch Timeline

Fractional ownership opportunities are now available online, enabling buyers to secure their place in this pioneering project. Full completion is projected for spring 2029, with early access available through the online portal.

Image: NOT A HOTEL

Located above the dining area, this is a place where you can relax with a book or a glass of wine while overlooking Mt. Yotei. (Image: NOT A HOTEL)

Image: NOT A HOTEL

This project further cements NOT A HOTEL's reputation for creative collaborations and lifestyle innovation. Partnering with Snøhetta, renowned for blending architecture with nature, the initiative marks a new chapter in alpine luxury living.