World’s First LEGO Harry Potter Land and Hotel Planned at LEGOLAND Germany

Günzburg, Germany: LEGOLAND Deutschland Resort has announced plans to develop the world’s first LEGO Harry Potter–themed land, alongside the first-ever Harry Potter hotel within a LEGOLAND resort, marking a major expansion of attractions and immersive guest experiences in Günzburg.

The project is being delivered through a strategic partnership between Merlin Entertainments, Warner Bros. Discovery Global Experiences, and The LEGO Group, bringing together three globally recognised brands to reinterpret the wizarding world through LEGO creativity.

A wizarding world reimagined in LEGO form

The new themed land will be integrated into the existing LEGOLAND Deutschland Resort, offering visitors an entirely new environment inspired by iconic magical locations, rebuilt using LEGO bricks. Guests will be able to explore familiar settings and characters through interactive attractions and immersive, fully themed spaces that blend storytelling with hands-on play.

While specific ride formats and attraction details have yet to be confirmed, the concept is positioned as a first-of-its-kind experience where the world of Harry Potter is presented through the distinctive design language and playful imagination of LEGO.

First Harry Potter hotel at a LEGOLAND resort

Alongside the themed land, the development includes the introduction of the world’s first Harry Potter–themed hotel within a LEGOLAND property. Designed to extend the experience beyond the park gates, the hotel will allow guests to immerse themselves in the wizarding universe throughout their stay.

Although full design specifications have not yet been released, early indications suggest an experience-led concept featuring immersive interiors inspired by Hogwarts houses and well-known scenes, creating a narrative-driven environment that continues from day to night.

Read more: LEGOLAND Shanghai Resort Opens as World’s Largest LEGO Park

Strengthening LEGOLAND’s European appeal

The planned expansion reflects LEGOLAND Deutschland’s broader strategy to diversify its attractions and appeal to a wider audience, bringing together families, LEGO enthusiasts, and Harry Potter fans in a single destination. By combining a dedicated themed land with an immersive hotel offering, the resort is positioning itself to attract both day visitors and longer-stay guests from across Europe and international markets.