BEEAH and Sheraa Launch Employee-Led Accelerator to Scale Innovation

Sharjah, UAE: BEEAH and the Sharjah Entrepreneurship Center (Sheraa) have signed a Memorandum of Understanding to launch DARE 2.0, a co-branded internal innovation accelerator designed to embed intrapreneurship across BEEAH and convert employee ideas into scalable business impact.

The agreement was signed in the presence of H.H. Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sheraa, and formalises a collaboration that applies Sheraa’s accelerator expertise to BEEAH’s internal innovation priorities. The initiative supports BEEAH’s diversified operations spanning environment, technology, healthcare, energy and real estate.

Under the MoU, signed by Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH, and Sara Abdelaziz Al Nuaimi, CEO of Sheraa, DARE 2.0 is positioned as an employee-led programme that enables staff to act like founders. Participants are given structured time, mentorship and resources to develop ideas addressing real operational and strategic challenges across the organisation.

The accelerator is designed to strengthen a culture of intrapreneurship by encouraging experimentation while keeping innovation closely aligned with business needs. Delivered through a structured format, DARE 2.0 supports participants from ideation through validation and prototyping, combining curated workshops, expert mentorship and active engagement from BEEAH’s leadership to ensure ideas are commercially grounded and operationally relevant.

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By creating a clear pipeline from idea generation to pilot and scale, the programme aims to surface high-potential concepts that can be implemented across BEEAH’s operations. It also reflects the group’s continued investment in talent development and its focus on building in-house capabilities to innovate solutions with tangible, organisation-wide impact.

Commenting on the launch, Al Huraimel said:

Real innovation does not only come from new technologies; it comes from empowering people to challenge how things are done and to build better solutions from within. DARE 2.0 gives our teams the structure, time and leadership support to turn ideas into action, while ensuring those ideas are directly connected to BEEAH’s operational and strategic priorities. Working with Sheraa allows us to bring accelerator discipline and ecosystem thinking into BEEAH’s corporate setting, where ideas can move quickly from concept to impact.

Sara Al Nuaimi said:

DARE 2.0 reflects a deliberate approach to internal innovation, one that treats employee-led ideas with the same rigor, clarity, and accountability applied to ventures. By adapting Sheraa’s accelerator model to BEEAH’s enterprise context, the programme creates a structured pathway for ideas to be tested, refined, and scaled in ways that support organisational performance and long-term value creation.

The collaboration builds on the shared commitment of BEEAH and Sheraa to foster innovation, develop talent and apply intrapreneurship principles to addressing complex sustainability and operational challenges within an enterprise environment.