Hussain Sajwani – A Strategic Vision Behind DAMAC’s Global Expansion

Staff Writer

Jul. 03, 2025

Discover how Hussain Sajwani drives DAMAC’s growth as a global leader in luxury real estate, shaping iconic developments and expanding internationally.

DAMAC chairman Hussain Sajwani, ranked as the world’s tenth richest Arab, aims to expand the developer’s footprint in Asia.

Hussain Sajwani founded DAMAC Properties in 2002 with a vision to pioneer luxury urban living in Dubai. Under his leadership, DAMAC has grown into a global brand renowned for its upscale residential, commercial, and hospitality projects, with a portfolio surpassing 40,000 units across more than a dozen countries.

Sajwani’s bold expansion strategy includes high-profile partnerships with leading names like Versace, Lamborghini, and Paramount Hotels & Resorts. These collaborations have helped bring distinctive, branded living experiences to the market and significantly enhanced DAMAC’s global profile.

Market Influence & Growth Strategies

Despite market volatility and regional challenges, Sajwani has led DAMAC through consistent growth by introducing flexible payment plans, off-plan launches, and targeting global investors. Landmark developments such as DAMAC Hills and AKOYA Oxygen set new benchmarks for integrated lifestyle communities in the UAE.

DAMAC Properties' largest and most ambitious project to date is DAMAC Lagoons, a sprawling luxury master community located in Dubailand, Dubai. Spanning an impressive 4.5 million square meters, it stands as the company's third master development in the city and is poised to redefine urban living. (Image: DAMAC Properties)

International Reach & Diversification

Under Hussain Sajwani's visionary leadership, DAMAC Properties has significantly expanded its footprint beyond the UAE, establishing a prominent presence in key international markets. Notable projects such as DAMAC Tower Nine Elms in London showcase the company’s commitment to delivering luxury living experiences on a global scale. Furthermore, DAMAC has ambitious plans for developments in other strategic locations, including the United States and Qatar, reflecting its goal to become a truly international real estate powerhouse.

Sajwani’s approach combines innovative design, strategic partnerships, and a deep understanding of diverse market dynamics, allowing DAMAC to adapt and thrive across different regions. This global expansion not only broadens the company’s portfolio but also enhances its reputation as a leader in luxury real estate development. By continually exploring new markets and diversifying its offerings, Sajwani ensures that DAMAC remains at the forefront of the industry, setting new standards for quality and innovation worldwide.

DAMAC Tower Nine Elms London, in exclusive partnership with Versace Home, offers the gold standard in branded luxury living with stunning views of the River Thames. (image: DAMAC Properties)

Leadership Style & Vision

Known for his risk-taking approach and focus on quality, Sajwani combines aspirational design with practical investment appeal. He emphasizes brand differentiation, high-profile collaborations, and a long-term view of value creation, continuously pushing the boundaries of luxury real estate.

DAMAC Hills: A luxury residential community offering world-class amenities and lifestyle in Dubai. (Image: DAMAC Properties)

Future Outlook & Industry Influence

As Dubai strengthens its status as a global investment hub, Sajwani is steering DAMAC toward sustainable development. The company is integrating green building standards, renewable energy features, and ESG principles while continuing to explore mixed-use opportunities. Under his leadership, DAMAC remains a key force shaping the future of real estate both regionally and internationally.