Sobha Realty Unveils The Mirage at Sobha Central on Sheikh Zayed Road

Dubai, UAE: Sobha Realty, the global luxury real estate developer, has officially launched The Mirage at Sobha Central, the latest residential tower within its landmark mixed-use master development strategically located along Sheikh Zayed Road.

The launch follows the strong market response to earlier towers in Sobha Central, a 1 million sq. ft. development that continues to draw robust investor interest and end-user demand. The project reaffirms Dubai’s sustained appetite for premium urban residences offering lifestyle, business, and leisure integration.

A New Landmark in Dubai’s Urban Core

Comprising 677 refined apartments, The Mirage at Sobha Central showcases the developer’s signature precision and craftsmanship. Each residence embodies Sobha Realty’s design ethos — a fusion of contemporary aesthetics, spatial functionality, and understated luxury.

The tower is seamlessly integrated within the broader Sobha Central masterplan, which includes 250,000 sq. ft. of landscaped courtyards, 175,000 sq. ft. of high-end office spaces, and 160,000 sq. ft. dedicated to retail, dining, and entertainment. A premium shopping mall and direct access from two exclusive lanes on Sheikh Zayed Road further elevate its accessibility and exclusivity.

Reflecting the developer’s guiding philosophy, The Art of Detail, Sobha Central represents a forward-thinking model of integrated living, merging workspaces, lifestyle, and leisure into a single, self-contained destination.

Global Demand and Investment Appeal

Investor confidence remains high, with international buyers continuing to drive sales momentum. The buyer demographic includes investors from India (26%), Europe (15%), the United States (8%), Turkey (6%), and Iran (4%), among others — underscoring Sobha Realty’s expanding global footprint and reputation for excellence.

Located at one of Dubai’s most connected addresses, Sobha Central ensures quick access to Dubai Marina, Jumeirah Beach Residence, and major business hubs, offering residents the advantage of both convenience and long-term investment value.

Redefining Urban Luxury

The Mirage at Sobha Central builds upon Sobha Realty’s track record of innovation and quality in luxury development. With its strategic location, design sophistication, and focus on lifestyle integration, the project stands as a benchmark for mixed-use, sustainable urban living in the heart of Dubai.