ROSHN: Transforming Saudi Arabia’s Urban Landscape

A Vision for Sustainable and Inclusive Urban Living

ROSHN’s goal is to contribute to Saudi Arabia’s Vision 2030 by providing high-quality, affordable, and well-planned communities. The company aims to increase homeownership in the Kingdom to 70% by 2030, ensuring that Saudi citizens have access to world-class residential environments that blend modern design with cultural heritage.

To achieve this, ROSHN plans to invest over SAR 350 billion (approximately US$93.3 billion) over the next decade, developing integrated communities that will house over 1.5 million residents. These developments prioritize walkability, green spaces, and smart infrastructure, fostering vibrant neighborhoods where people can live, work, and play.

Flagship Projects: A New Era of Urban Development

ROSHN has launched several landmark projects designed to create a new standard for residential living in Saudi Arabia. Each of these developments incorporates high-quality infrastructure, public spaces, and essential services such as schools, healthcare facilities, and retail centers.

SEDRA (Riyadh)

SEDRA, ROSHN’s flagship project in Riyadh, spans 20 million square meters and is set to deliver over 30,000 homes. This development is designed to reflect Saudi architectural heritage while incorporating modern amenities, offering a dynamic urban lifestyle for families and professionals alike.

WAREFA (Riyadh)

Another major project in Riyadh, WAREFA, covers 1.4 million square meters and features 2,300 residential units. With extensive green spaces, educational institutions, healthcare centers, and retail hubs, WAREFA is set to become a model for integrated living in the Kingdom’s capital.

ALAROUS (Jeddah)

Inspired by Jeddah’s historical and cultural heritage, ALAROUS spans 4 million square meters and includes 18,000 homes. Designed for modern urban living, it features a mix of contemporary and traditional architectural styles, alongside essential services such as hospitals, schools, and recreational areas.

MARAFY (Jeddah)

MARAFY is one of ROSHN’s most ambitious projects, introducing Saudi Arabia’s first man-made canal stretching 11 kilometers. This mixed-use development will accommodate over 130,000 residents and bring waterfront living to Jeddah, offering a unique and luxurious urban experience.

ALFULWA (AlHafouf)

Located in AlHafouf, ALFULWA is set to be a major residential development covering 10.8 million square meters and providing 18,000 homes. It will feature a comprehensive range of amenities, including parks, retail outlets, schools, and healthcare facilities, ensuring a high quality of life for its residents.

Expanding Beyond Housing: A Multi-Asset Development Strategy

Beyond residential projects, ROSHN is evolving into a multi-asset developer, expanding its footprint into commercial, retail, and industrial developments. This strategic diversification aligns with Saudi Arabia’s broader economic goals, supporting job creation, business growth, and the enhancement of infrastructure.

Investment in Infrastructure and Local Content

ROSHN is also focused on strengthening Saudi Arabia’s construction sector by investing in local businesses and talent. In a recent announcement, the company committed SAR 1.5 billion (approximately US$400 million) towards infrastructure and retail development in its flagship communities. These contracts, awarded to Saudi-based firms, reinforce ROSHN’s dedication to supporting the Kingdom’s economic development.

Challenges and Market Dynamics

Despite its rapid progress, ROSHN faces challenges in balancing affordability with high-quality construction. The surge in property prices in major Saudi cities, particularly in Riyadh, has made homeownership increasingly expensive. While ROSHN’s developments aim to be accessible, the rising cost of land and construction materials presents an ongoing challenge that requires innovative solutions and government support.

Shaping the Future of Urban Living

ROSHN’s holistic approach to real estate development is transforming Saudi Arabia’s urban landscape. By integrating sustainability, smart infrastructure, and community-centric design, the company is not just building homes—it is shaping the future of living in the Kingdom. With ambitious expansion plans and a commitment to quality, ROSHN is playing a pivotal role in realizing Vision 2030 and driving Saudi Arabia’s economic and social progress.