Sobha Realty’s Global Vision: APEX Miami Insights from CSO Ashish Parakh

APEX Miami 2025 is one of the leading international property expos, bringing together top developers, investors, and industry leaders to showcase premium real estate opportunities. The event serves as a global platform for connecting luxury property markets with international buyers and investors, highlighting trends, innovation, and emerging destinations in the real estate sector.

Starting his career as a management trainee in 2017, Mr. Ashish Parakh rose through the ranks to become the Group Chief Sales and Marketing Officer at Sobha Realty, Dubai, achieving a series of professional successes along the way.

In his current role, Mr. Parakh oversees Marketing, Sales Strategy, and Channel Relations, driving growth through innovative strategies and goal setting that inspire teams to excel. His leadership has been marked by several successful initiatives that have strengthened Sobha Realty’s position in the market.

Known for his strong belief in hard work and perfectionism, Mr. Parakh fosters a culture of teamwork, positivity, and operational excellence. He holds an MBA from Xavier Institute of Management, Bhubaneshwar, India, and a Bachelor of Engineering (Civil) from Bhilai Institute of Technology, Durg, India.

Ahead of APEX Miami 2025, Mr. Parakh shares insights into Sobha Realty’s international strategy, sustainability initiatives, and what makes the brand stand out on the global stage.

APEX Miami X Sobha Realty – Q&A

How is Sobha Realty positioning itself to attract international investors at APEX Miami 2025?

Our presence at the America Property Expo (APEX) 2025 marks a strategic step in our journey to redefine luxury living worldwide. At APEX, we are showcasing our expanding UAE portfolio, from integrated mixed-use communities and ultra-luxury residences in Dubai to our visionary master developments in Umm Al Quwain.

This initiative aims to bring real estate investors and luxury seekers from the U.S. market closer to the unparalleled opportunities the UAE has to offer.

Sobha Realty sets itself apart through our unique Backward Integration business model, where every detail—from design to delivery—is managed in-house. This ensures timely delivery and the highest standards of quality and craftsmanship, aligning with the expectations of discerning international investors.

What aspects of your projects, design, quality, and amenities will appeal most to the U.S. buyer or investor?

As Sobha Realty continues to expand across the UAE and international markets, our focus remains on the production discipline that has driven our success for over five decades. Through our Backward Integration model, which oversees design, manufacturing, and construction entirely in-house, we maintain complete control over quality and timelines.

For homebuyers, this means move-in-ready residences that provide peace of mind and everyday comfort. For investors, it guarantees reliable, timely delivery, strong capital appreciation, and integrated communities built for long-term value.

Dubai’s highly diverse population represents virtually every nationality, which is reflected in our buyer base. As the second most recalled real estate brand in the UAE, Sobha Realty has a deep understanding of international buyers’ desires, including those from the U.S.

Many of our buyers are American, and this insight allows us to consistently deliver projects that resonate globally, from design aesthetics to lifestyle amenities.

How does Sobha embed sustainability and wellness into its residential and mixed-use developments?

For Sobha Realty, sustainability and wellness are fundamental aspects of quality. Our Backward Integration model and modular construction processes help reduce waste, optimize resource usage, and lower carbon emissions.

We design our projects to meet stringent green certification standards, ensuring that every new development reflects our commitment to environmental responsibility.

Wellness is woven into our communities through open spaces, landscaped zones, walking and cycling trails, fitness centers, yoga areas, pools, and clean indoor air systems, creating healthier living environments for residents.

Our commitment to sustainability has been recognized globally. In 2024, Sobha Realty achieved a GRESB Assessment score of 91, placing us among the top 4% of global entities excelling in ESG performance.

Our flagship project, Sobha One, became the first building outside Singapore to receive the Green Mark Platinum Super Low Energy (SLE) certification from Singapore’s Building and Construction Authority (BCA). It also earned the Whole Life Carbon badge, highlighting our focus on eco-conscious design and sustainable development.

What role does showcasing at a global expo like APEX play in Sobha’s growth and brand awareness strategy?

We understand that our audience spans multiple cultures, languages, and lifestyles, so we tailor our approach to ensure global relevance with local resonance.

APEX Miami 2025 offers an excellent platform to showcase our legacy of quality and craftsmanship, while directly engaging with investors and partners.

As we expand globally, our foundation remains firmly rooted in the UAE, giving international investors confidence in our track record of excellence.

Our participation in APEX reflects our commitment to building strong partnerships and introducing world-class UAE developments to one of the most dynamic markets in the world.

What makes Sobha Realty stand out compared to similar luxury real estate developments globally?

In one word: quality.

Our philosophy, ‘The Art of Detail,’ drives us to uphold the highest standards in design, construction, and customer experience.

Through in-house construction, sustainable practices, and premium materials, we create homes that balance elegance, livability, and enduring value.

Sobha Realty’s global reputation and proven success in the UAE give buyers confidence that their investments are future-proof.

Ultimately, our legacy is defined by developments built to last the test of time, providing unmatched value to both homeowners and investors worldwide.