Jumeirah Asora Bay: Meraas Unveils Dubai's New Coastal Luxury Haven

Jumeirah Asora Bay is an upcoming ultra-luxury hospitality and residential development situated on the La Mer South peninsula in Dubai. Announced as part of Jumeirah Group’s Mission 2030 strategy, the project aims to expand the brand’s footprint with a focus on boutique-style properties and branded residences.

Scheduled to open in 2029, the development will feature a boutique hotel comprising 103 rooms and suites, along with 20 villas. The design emphasizes architectural innovation and a curated guest experience that blends seamlessly with its coastal setting.

Complementing the hotel, Jumeirah Residences Asora Bay will offer 35 exclusive residences, including 29 apartments ranging from four to six bedrooms, a seven-bedroom penthouse, and six oceanfront villas. These residences are designed with a terraced layout to provide uninterrupted views of the Arabian Gulf and Dubai’s skyline.

Each residence will feature private infinity pools, landscaped gardens, and direct beach access, creating an atmosphere of tranquility and grandeur. Prices for these ultra-luxury homes start at AED 45 million, with a payment plan of 20% on booking, 40% during construction, and 40% upon handover.

Jumeirah Asora Bay is part of a trio of new developments announced by Jumeirah Group, which also includes Jumeirah Residences Emirates Towers. These projects reflect the brand’s commitment to redefining luxury living through intentional design, mindful living, and holistic well-being.