DLD Launches AI System to Boost Real Estate Ad Transparency

Dubai’s real estate sector is embracing the future with the introduction of an advanced AI-powered Real Estate Advertising Governance Platform by the Dubai Land Department (DLD). The initiative was officially launched during Dubai AI Week 2025, marking a significant step toward greater transparency and integrity in property advertising.

The new platform uses artificial intelligence to regulate and monitor property listings, ensuring they comply with established standards while curbing the spread of fraudulent or misleading ads. The system has already scanned over 279,000 property listings, ensuring that they meet legal requirements and accurately represent the properties being advertised.

Ali Abdullah Al Ali, Director of the Real Estate Control Department at the Real Estate Regulatory Agency (DLD), highlighted the platform's role in improving market transparency. “This AI system allows for a more efficient, accurate, and transparent approach to real estate advertising. It not only ensures compliance but also builds confidence among investors and buyers alike,” Al Ali said.

Notably, 29% of the monitored listings were automatically modified by the AI system, correcting inaccuracies and ensuring compliance with DLD’s regulations. This feature is a key element of the platform, which helps streamline the approval process while maintaining high standards for property marketing.

The platform also provides a real-time compliance dashboard that allows real estate professionals and the public to verify the authenticity of property ads. By doing so, the system helps mitigate the risks associated with exaggerated claims and fraudulent listings, enhancing trust across the market.

The introduction of this AI tool aligns with Dubai's broader commitment to becoming a global leader in smart technologies. The real estate sector, one of the UAE’s most vital industries, stands to benefit significantly from innovations that promote transparency, reduce administrative burdens, and improve the overall consumer experience.

“The introduction of AI-powered regulation is a vital step toward enhancing the integrity of our property market,” Al Ali added. “By continuously evolving with technology, Dubai ensures that it remains at the forefront of the real estate industry globally.”

As more regions within the UAE adopt similar technologies, Dubai's initiative could set a new standard for real estate governance, contributing to the sector's continued growth and evolution.