BT Properties Unveils WAADA, Its First Masterplan Project in Dubai

BT Properties, one of Asia’s most trusted real estate developers, has officially entered the UAE market with the launch of ‘WAADA’, a visionary master-planned community located in Dubai South. The project was unveiled at a high-profile event at the Grand Hyatt in Dubai Healthcare City, marking a major milestone in the company's international expansion.

With over 30 years of experience in delivering large-scale, integrated developments across Pakistan, BT Properties brings a legacy of trust, innovation, and people-centric design to Dubai. The WAADA project reflects the company’s long-standing mission of not just building structures, but shaping communities that foster a sense of belonging and long-term value.

Not Just Structures, But Futures

Speaking at the launch event, Malik Riaz Hussain, Chairman & Founder of BT Properties, said:

“For over 30 years, I have believed that the true measure of success is not what we build, but who we uplift. Bahria Town was never just a real estate venture—it was a mission to transform lives. And today, as this legacy expands into Dubai through BT Properties and WAADA, our purpose remains unchanged: to build not just structures, but futures.”

His sentiments were echoed by Ahmed Ali Riaz Malik, Group CEO at BT Properties:

“At BT Properties, our mission has always been to create developments that go beyond structures. With ‘WAADA,’ we are proud to bring our legacy to Dubai and contribute meaningfully to its evolving real estate landscape. This project represents our continued commitment to building environments where people can thrive.”

Prime Location with Purpose

Located just minutes from Al Maktoum International Airport and the Expo 2020 Legacy District, WAADA is positioned in one of Dubai’s most strategic growth corridors. The project aligns closely with the Dubai 2040 Urban Master Plan, integrating architecture, sustainability, and livability.

The name ‘WAADA’, which translates to “promise,” embodies the company’s commitment to delivering lasting value and vibrant community life. The community will offer a diverse mix of properties, including:

• Signature Mansions
• Mid-rise Residences
• Townhouses
• Skyline Apartments

Each property is designed with emotional resonance and practical luxury in mind. The architectural approach emphasizes comfort, natural light, and connectivity—while the community itself features open green spaces, landscaped lagoons, and pedestrian-friendly areas that encourage interaction and well-being.

WAADA represents a strategic evolution in BT Properties’ global outlook. With millions of square feet delivered across Pakistan and other international markets, this move firmly plants the company’s flag in the UAE.

Ahmad, Development Consultant of BT Properties, officially introduced the project during the launch, addressing a packed room of investors, stakeholders, architects, media representatives, and urban development professionals. The event was attended by prominent community leaders and business families from across the UAE.

WAADA is poised to capture strong market interest, backed by its compelling value proposition and BT Properties' decades-long credibility. The project also introduces the company’s core philosophy of “Limitless Living”, a lifestyle built on the pillars of innovation, emotional connection, and sustainable growth.