The Hollywood Chamber of Commerce is entering the global luxury hospitality sector through a strategic partnership with The Scene Hotels & Resorts, launching Hollywood Hotels & Residences to bring the Hollywood lifestyle to destinations around the world.
In this Property News International recap, we explore the new hospitality brand, which will combine luxury hotels and branded residences with experiences inspired by Hollywood's entertainment heritage while celebrating the culture of each destination.
The launch follows a 20-year partnership between the Hollywood Chamber of Commerce and The Scene Hotels & Resorts, with the developer leading the management and expansion of the global portfolio.
Watch the full recap to learn how one of the world's most iconic entertainment brands is expanding into luxury hospitality and what it could mean for the future of branded real estate and tourism.
