PRE Group Launches MASSIV, Unveils Zaha Hadid Towers in Egypt

Cairo, Egypt – October 31, 2025: PRE Group has officially announced the launch of MASSIV, the newest phase of its flagship development, the Big Business District (BBD), located in the heart of New Cairo. The announcement also marked a historic first for Egypt’s real estate sector with the unveiling of towers designed by the late Zaha Hadid, one of the world’s most celebrated architects.

The launch positions BBD as a pioneering mixed-use business and lifestyle destination, blending global architectural vision with Egypt’s growing modern identity.

Zaha Hadid’s Legacy Arrives in Egypt

The newly revealed Zaha Hadid Towers will introduce a striking architectural statement to Egypt’s skyline, showcasing a fusion of contemporary design with subtle Pharaonic-inspired details. The design reflects Hadid’s signature fluidity, precision, and dynamism, embodying an aesthetic that bridges Egypt’s ancient heritage with its ambitious urban future.

“The Zaha Hadid Towers will serve as a global icon of architectural innovation in Egypt,” PRE Group noted, emphasizing the project’s role in redefining business and lifestyle developments across the country.

The towers are envisioned to become a symbol of progress and sophistication, attracting global investors, leading enterprises, and top-tier hospitality operators to New Cairo.

MASSIV: The Next Chapter in BBD’s Growth

Spanning 48 acres, the Big Business District has been designed as a fully integrated urban ecosystem, blending business, retail, leisure, and hospitality in one destination. The newly launched MASSIV phase expands this vision through 17 new buildings, covering a total built-up area of 40,000 square meters.

The phase includes fully finished office spaces, medical clinics, and semi-finished retail units, catering to Egypt’s evolving commercial market and the increasing demand for premium-grade business environments.

With an estimated sales value of $390 million (EGP 19 billion), the phase is set to deliver its first units within two years. Construction progress is reportedly on schedule, supported by a robust network of partners ensuring adherence to the highest international standards.

A Hub for Business, Leisure, and Innovation

BBD’s master plan integrates administrative and commercial offices, medical spaces, a hotel, and serviced apartments, creating a balanced environment that fosters productivity and lifestyle convenience. Its strategic location in New Cairo, one of Egypt’s most rapidly developing urban districts, positions the project as a central business hub and a magnet for investors and multinational companies.

The development’s modern layout draws inspiration from leading global cities, ensuring efficient spatial flow between work, leisure, and retail zones.

Global Expertise and Collaboration

To ensure the delivery of an international-standard destination, PRE Group has assembled a distinguished lineup of global consultants and partners, including:

• Zaha Hadid Architects – Designers of the project’s landmark towers.
• Savills – Real estate consultancy and valuation.
• Coldwell Banker – Strategic sales and marketing partner.
• ACE Moharram Bakhoum, NAGA, and OMNI – Engineering and architectural supervision.

This collaboration reflects PRE Group’s commitment to innovation, sustainability, and architectural excellence, ensuring that BBD and MASSIV become benchmark developments in Egypt’s new era of real estate expansion.

Strengthening Egypt’s Global Real Estate Presence

With the launch of MASSIV and the introduction of the Zaha Hadid Towers, PRE Group reinforces its leadership in premium mixed-use developments, aligning with Egypt’s broader vision for urban modernization and foreign investment attraction.

By combining world-class design with commercial versatility, the Big Business District aims to position New Cairo as a regional centre for business, creativity, and lifestyle innovation.