MERED, Bond Interiors partner on ICONIC Residences fit-out by Pininfarina

Dubai, United Arab Emirates - August 28, 2025 - MERED, the award-winning international real estate developer, has appointed Bond Interiors as the official fit-out contractor for ICONIC Residences Design by Pininfarina, its flagship ultra-luxury residential tower in Dubai Internet City. The partnership covers the complete scope of interior fit-out works across residential units and shared spaces within the 290-metre development, set to become the tallest tower in the district.

Craftsmanship Meets Global Design

Founded in the UAE nearly four decades ago, Bond Interiors has grown into one of the region’s premier providers of bespoke luxury fit-out solutions, operating through an integrated ecosystem of manufacturing divisions. Its expertise spans architectural metalwork, architectural glasswork, signage and lighting, solid surfacing, FF&E and luxury furniture manufacturing, along with a flagship joinery division specializing in world-class millwork. With operations powered by solar energy, Bond also emphasizes sustainability alongside its legacy of craftsmanship.

The company’s portfolio features some of the world’s most prestigious projects in hospitality, luxury retail, corporate, and healthcare sectors. Landmark references include The Lana Dorchester, Melia Residences, St. Regis Hotels, Cartier, Hermès, Armani, and Dior. Bond’s reputation for precision and personalized service made it a natural choice for ICONIC Residences, where MERED sought a partner capable of translating the vision of legendary Italian design house Pininfarina into reality.

Michael Belton, CEO of MERED, said: “Every appointment we make reflects our commitment to world-class delivery. Bond Interiors brings the capability and finesse required for a project of this calibre. Nearly 40% of buyers in the ultra-luxury segment are primarily influenced by architectural quality and design pedigree; an insight that reinforces our focus on working with the best. This step brings us closer to delivering an address where global design meets Dubai’s evolving urban luxury.”

Saad A. Moaswes, Managing Director at Bond Interiors, added: “For us, quality is a legacy. In MERED, we’ve found a partner who shares that legacy — a union built on craftsmanship, integrity, and timeless vision. ICONIC Residences, designed by Pininfarina, isn’t just another tower on Dubai’s skyline, it’s a bold expression of what luxury living is. It’s more than architecture, it’s a statement. We look forward to infusing the interiors with the same passion, detail, and precision that make this development truly iconic.”

Ultra-Luxury Market Demand

As the UAE strengthens its position as the world’s third-largest market for branded residences, Dubai continues to lead the sector. The city’s millionaire population has doubled over the past decade, driving strong demand for ultra-luxury real estate. In 2024, Dubai set a record for residential transactions above USD 10 million, underscoring robust investor appetite for design-driven, branded developments.

Delivery Timeline

With construction of ICONIC Residences already underway and completion scheduled for Q3 2027, the collaboration between MERED and Bond Interiors marks an important milestone in MERED’s strategy to deliver distinctive, design-led communities shaped by specialist partners at every stage.