JLL Expands Middle East Tech Solutions as AI Adoption Surges

DUBAI, UAE – JLL has expanded its Technology Solutions platform across the Middle East, strengthening its ability to support real estate investors, developers and occupiers as demand for AI-powered property management and data-driven decision-making continues to grow.

The move comes as technology spending across the real estate sector accelerates. According to JLL's latest Global Real Estate Technology Survey, 87% of investors are increasing technology budgets, while adoption of artificial intelligence has rapidly moved from experimentation to implementation.

Having entered the Middle East market in late 2024, JLL's expanded offering brings together advisory services, technology implementation and managed solutions under a single platform. The approach is designed to help clients manage assets more efficiently, improve portfolio visibility and unlock greater value across the entire real estate lifecycle.

The expansion reflects a broader shift across the industry as investors seek to use AI, automation and cloud-based technologies to enhance operational performance, improve sustainability outcomes and strengthen investment decision-making.

“Across the Middle East, we’re seeing real estate leaders move past the question of whether to use AI and start asking how to use it well,” said Dr. Matthew Marson, Managing Director, EMEA - Technology Advisory at JLL.

“Many organisations have experimented, but too often the technology sits in silos or never quite makes it into day-to-day decision-making. Our focus is on helping clients bridge that gap. By connecting data, systems and teams, we’re making AI practical, usable and valuable - giving our clients clearer visibility of their portfolios and the confidence to make better decisions, faster.”

He added: “Ultimately, this is about helping clients run their real estate more intelligently and extract value that was previously hard to see or access.”

JLL's research highlights how quickly the sector's technology landscape is evolving. The proportion of companies running commercial real estate AI pilots has surged from less than 5% in 2023 to 92% in 2025, reflecting a significant shift in how property owners and investors are approaching operational efficiency and asset management.

Michael Ewert, Global Head of Technology Advisory Services at JLL, said: “This expansion represents a step change in how real estate technology solutions are delivered.”

“It provides access to end-to-end, integrated capabilities delivered locally, supporting portfolios across every stage of the real estate lifecycle.”

He added: “By consolidating advisory, implementation and managed services, we are enabling clients in the region to operate more efficiently, manage complexity and realise long-term value from their real estate investments.”

The expanded platform includes technology advisory services, workplace management system implementation, managed technology services and AI-powered asset management tools. JLL said the offering is designed to help clients improve portfolio optimisation, energy management, operational efficiency and data governance while preparing for future advances in AI and automation.

As real estate owners increasingly focus on extracting value from data, technology is becoming a key differentiator in asset performance. The expansion reinforces JLL's strategy of building a more connected and intelligent real estate ecosystem across the Middle East, enabling clients to make faster, more informed decisions while improving long-term portfolio outcomes.