Hansgrohe Opens Flagship Abu Dhabi Showroom with Mac Al Gurg

Abu Dhabi, UAE: Hansgrohe Group has expanded its regional footprint with the official opening of a new flagship showroom on Najda Street in Abu Dhabi, in partnership with Mac Al Gurg, a leading sanitaryware solutions provider and part of the Al Gurg Group.

The new space presents a comprehensive portfolio of hansgrohe and AXOR bathroom and kitchen solutions, alongside premium sanitary ceramics, offering architects, interior designers, developers, and homeowners an integrated and immersive specification environment. The collaboration reflects a shared commitment to German engineering, design innovation, and sustainability, tailored to the evolving requirements of the regional market.

The ribbon-cutting ceremony was attended by senior leadership from both organisations, including Jeet Khanna, CEO, Building Materials Division, Mac Al Gurg; Gregory Crouzeix, Managing Director Middle East, Hansgrohe Group; Fawzy Tello, Regional Sales Manager Middle East, Hansgrohe Group; and Marija Cerauskaite, Marketing Manager, Hansgrohe Group.

Immersive Design and Product Experience

Conceived as an experiential design destination, the showroom features curated bathroom and kitchen settings that allow visitors to explore complete design narratives rather than standalone products. The displayed portfolio includes faucets, overhead showers, shower systems, hand showers, and thermostatic solutions for both concealed and exposed installations.

Highlighted collections include hansgrohe Raindance Alive and AXOR ShowerSphere, designed by Antonio Citterio. Ceramic solutions such as the hansgrohe iFrame Universal paired with the Lavapura Element S WC further demonstrate a cohesive and holistic approach to contemporary bathroom architecture.

By presenting fully integrated solutions, the showroom aims to support specification decisions across residential, hospitality, and mixed-use projects, reinforcing Abu Dhabi’s growing demand for high-quality, design-led interiors.

Strategic Partnership for Regional Growth

The launch marks another step in strengthening Hansgrohe Group’s presence in the UAE, a market characterised by continued residential and hospitality development and rising expectations around sustainability and design performance.

“As a leading provider of building material solutions in the UAE, Mac Al Gurg is proud to partner with Hansgrohe Group, a brand synonymous with German quality, innovation, and design excellence,” said Jeet Khanna, CEO of BMD.

Together, we aim to elevate standards in the bathroom industry by delivering tailored, future-ready solutions that respond to the evolving needs of our customers.

“This new showroom marks an important milestone in strengthening our partnership with Mac Al Gurg and expanding Hansgrohe Group’s presence in the UAE,” added Gregory Crouzeix, Managing Director Middle East, Hansgrohe SE.

By combining our premium brands with Mac Al Gurg’s strong local expertise, we are well positioned to support upcoming projects and deliver exceptional value to our customers.

With the UAE continuing to position itself as a hub for premium residential and hospitality development, the new Abu Dhabi showroom is expected to serve as a central reference point for design professionals seeking advanced, sustainable, and performance-driven bathroom and kitchen solutions.