Seef Properties Partners with Epix Cinemas to Operate Al Liwan Cinema

Hamala, Bahrain: Seef Properties has announced a new strategic partnership with Epix Cinemas to take over the operation of Al Liwan Cinema, marking a major step in enhancing the entertainment offering at one of Bahrain’s most popular family destinations. This move aligns with the company’s wider strategy to elevate visitor experiences and introduce innovative leisure concepts across its destinations.

Enhancing the Cinema Experience at a Key Lifestyle Destination

The agreement follows several years of cinema operations at Al Liwan, with the new partnership focused on raising the quality of the existing experience. Planned enhancements include a more diverse film lineup, expanded entertainment programmes, and bespoke packages targeted at families, youth and children, strengthening Al Liwan’s position as a vibrant entertainment hub.

Al Liwan Cinema features seven auditoriums with a total of 1,142 seats and is equipped with advanced technologies, including Laser Projection and Dolby Atmos in select halls. The venue offers a choice of seating options, a dedicated children’s auditorium and a premium VIP hall complete with an exclusive lounge and hospitality services. A broad range of food and beverage offerings will also be available to create a fully integrated visitor experience.

Leadership Remarks on the Partnership

Ahmed Yusuf, Chief Executive Officer of Seef Properties, commented: "This new partnership reflects our ongoing commitment to enhancing the entertainment offering across our shopping destinations and introducing new experiences that bring a distinctive touch to family lifestyles in Bahrain. We selected Epix Cinemas due to their extensive expertise and growing presence in the industry, as well as our confidence in their ability to deliver a cinematic experience that exceeds visitor expectations and aligns with Seef Properties’ vision of elevating service quality at Al Liwan."

From Epix Cinemas, Hatim Dadabai, Managing Director of Dadabai Group, added: "We are delighted to collaborate with Seef Properties to operate Al Liwan Cinema and are proud to expand our presence in one of Bahrain’s fastest-growing retail destinations. We believe Al Liwan is the ideal location to introduce our latest cinema concepts, combining premium services with distinctive experiences. Over the past years, Epix Cinemas has been proactive in offering cinema viewers special packages that were well-received, and we also launched Retro Movies which brought a unique nostalgic experience to audiences. In addition, our online booking channels and mobile apps will also be introduced at Al Liwan, ensuring convenience and accessibility for all guests. We are excited to bring all these experiences to Al Liwan Cinemas, further enhancing customer offerings and elevating the entertainment journey for families and movie lovers alike."

He noted that this collaboration builds on Epix Cinemas’ success in Bahrain and reflects the company’s long-term commitment to expanding its entertainment investments with high-quality, visitor-focused concepts.

A Growing Lifestyle Destination in Hamala

Al Liwan is one of Seef Properties’ flagship lifestyle destinations in Hamala, home to a curated mix of international brands, dining concepts, cafés and family-friendly leisure attractions. Its open-air, contemporary design merges shopping, outdoor spaces and entertainment environments, making it a preferred destination for families and an important contributor to Bahrain’s evolving retail and leisure landscape.