Knowledge Economic City Showcases $6.3 Billion Madinah Vision at FHS 2026

RIYADH, SAUDI ARABIA – Knowledge Economic City (KEC), the publicly listed master developer driving urban development in Madinah, is participating as a Strategic Partner at Future Hospitality Summit (FHS) Saudi Arabia 2026, where it is showcasing investment opportunities across its large-scale hospitality and mixed-use portfolio.

Taking place from June 22 to 24 under the theme "Where Opportunity Meets Capital," FHS Saudi Arabia brings together investors, developers, hospitality operators and industry leaders to explore opportunities shaping the future of the Kingdom's hospitality sector.

KEC's participation comes as Saudi Arabia continues to implement reforms aimed at expanding opportunities for international investors, supporting the next phase of Vision 2030 and accelerating growth across the real estate, tourism and hospitality sectors.

At the summit, KEC is engaging with global investors, hospitality operators and institutional capital providers to highlight development opportunities within Madinah's sacred boundaries.

The company's masterplan spans 6.8 million square metres and represents more than $6.3 billion (SAR24 billion) in committed investment. The development includes four flagship destinations: Madinah Gate, Multaqa AlMadinah, Islamic World District and Al Alyaa.

Representing KEC at the summit is Marko Vucinic, Executive Director of Investment and Asset Management, who is participating in the panel discussion "Building Through Uncertainty: How Developers Are Recalibrating Investment and Operations in a Time of Crisis." Vucinic brings more than 20 years of experience across hospitality and real estate investment, having previously held senior leadership positions at the Tourism Development Fund, PIF, JLL and Colliers.

Commenting on KEC's participation, Hazem Elbanna, Chief Operating Officer and Acting Chief Executive Officer of Knowledge Economic City, said:

"FHS Saudi Arabia 2026 comes at a pivotal moment for both Madinah and the Kingdom. The introduction of the new real estate ownership framework, the growth Saudi Arabia’s tourism ambitious to 150 million visitors, and the continued growth of Hajj and Umrah demand are creating significant opportunities for investment. As a leading master developer listed on the Saudi Exchange and operating under the regulation of the Economic Cities and Special Zones Authority, KEC is institutionally prepared to receive the capital entering this market. Our participation as Strategic Partner reflects the seriousness with which we view this moment, and the responsibility we hold to deliver an offering worthy of the capital it will attract."

Vucinic added:

"Madinah is one of the few real estate markets globally whose demand base is anchored in deep-rooted faith rather than volatile economic cycles, and whose institutional infrastructure is now mature enough to absorb international capital at scale. While much of the conversation at this year's Summit will focus on how developers are navigating uncertainty, Madinah's distinction is that its demand base is underpinned by long-term faith-driven visitation rather than traditional economic cycles. What we are presenting at FHS is a fully integrated city with global construction partners and leading hospitality operators, active infrastructure delivery and a clear mandate aligned with the third phase of Saudi Vision 2030."

He further stated:

"The progression of our projects from planning into advanced construction, together with the parallel build-out of infrastructure and supporting facilities, reflects KEC's strategy of expanding the capacity of Madinah's hospitality sector in alignment with Saudi Vision 2030 and in service of the value we create for our shareholders and the wider community."

KEC's participation at FHS Saudi Arabia highlights the growing role of Madinah as a destination for long-term hospitality and real estate investment, supported by large-scale infrastructure development, increasing visitor numbers, and the Kingdom's broader economic diversification strategy.