Emirates NBD and Sobha Realty Partner on Off-Plan Financing in Dubai

DUBAI, UAE – Emirates NBD has entered into a strategic partnership with Sobha Realty to provide integrated home financing solutions for buyers of off-plan residential developments across Dubai, reinforcing collaboration between the banking and real estate sectors.

The initiative reflects a shared commitment to enhancing the homeownership journey, supporting market transparency, and contributing to the continued growth of Dubai’s real estate ecosystem.

Through the partnership, Emirates NBD will offer tailored mortgage solutions to eligible customers purchasing units within Sobha Realty’s developments. The collaboration is designed to provide early-stage financial clarity, competitive lending terms, and a more efficient approval process.

By embedding financing directly into the sales journey, the initiative aims to reduce uncertainty for buyers during the off-plan stage, enabling more informed decision-making from initial booking through to project completion.

Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said:

Emirates NBD is delighted to be a catalyst of Dubai’s real estate sector growth by fostering a dynamic and supportive ecosystem for homebuyers. As a homegrown banking institution, we remain committed to forging partnerships that empower our customers and play a vital role in achieving the goals of Dubai 2040 Urban Master Plan and sustaining the resilience of the UAE economy. This collaboration with Sobha Realty is a testament to our ongoing dedication to supporting sustainable urban development and providing value beyond banking.

The partnership aligns with broader strategic objectives under the Dubai 2040 Urban Master Plan, which prioritises sustainable urban expansion, improved quality of life, and long-term economic resilience.

Enhancing the home-buying experience

Sobha Realty, known for its backward integration model where design, engineering, construction, and quality control are managed in-house, continues to expand its portfolio of luxury residential developments across Dubai.

With decades of development expertise and a strong pipeline of projects, the developer has positioned itself as a key player in delivering high-quality, design-led communities.

Francis Alfred, Managing Director, of Sobha Realty, said:

Dubai real estate sector continues to attract a diverse global buyer base, and enabling a seamless and transparent homeownership journey is more important than ever. Through our partnership with Emirates NBD, we are embedding structured mortgage solutions within Sobha’s home-buying journey, allowing customers to benefit from early financial clarity and greater confidence when purchasing off-plan homes. This collaboration reflects our shared commitment to supporting Dubai’s evolving property landscape and enhancing the overall customer experience.

Driving efficiency and transparency in transactions

The integration of mortgage solutions into the developer’s sales process enables buyers to access financing guidance earlier in the transaction cycle. This approach simplifies documentation, accelerates approvals, and provides greater financial visibility during the construction phase.

As a result, buyers benefit from a more structured and transparent purchasing experience, reducing friction and enhancing confidence in off-plan investments.

The partnership highlights the growing alignment between financial institutions and real estate developers in Dubai, as the market continues to mature and adopt more structured frameworks.

By facilitating access to financing and improving transaction efficiency, such collaborations are expected to support sustained growth, attract a broader investor base, and reinforce the emirate’s position as a leading global real estate destination.