DUNES Expo 2026 to Spotlight Saudi Arabia’s Outdoor & Adventure Lifestyle

Riyadh, Saudi Arabia: Saudi Arabia’s fast-growing outdoor and adventure sector will take center stage with DUNES Expo 2026, the Kingdom’s leading exhibition dedicated to outdoor recreation, adventure sports, and desert lifestyle experiences.

Organized by ArabiaFairs, DUNES Expo 2026 will be held from 19–21 November 2026 at the Riyadh International Convention & Exhibition Center (RICEC), bringing together regional and international brands, industry professionals, and a highly engaged consumer audience.

DUNES Expo is designed as a national platform supporting active lifestyles and domestic adventure tourism, aligning with Vision 2030’s focus on quality of life, tourism development, and community engagement. The exhibition connects outdoor equipment manufacturers, adventure tourism operators, 4×4 and campervan specialists, water-sports brands, service providers, clubs, and lifestyle communities in one dynamic marketplace.

More than a traditional trade show, DUNES Expo offers an experience-driven format where visitors can explore products, services, destinations, and activities in a practical, interactive environment.

Over three immersive days, the exhibition will celebrate Saudi Arabia’s diverse landscapes — from deserts and mountains to wadis and coastlines — promoting responsible exploration and sustainable outdoor practices. The event positions the Kingdom as a year-round destination for adventure and experiential travel.

DUNES Expo is expected to attract families and youth, outdoor enthusiasts, campers, hikers, off-road and 4×4 clubs, water-sports fans, adventure travelers, tourists, expatriates, fitness groups, content creators, and first-time explorers, making it the Kingdom’s definitive annual gathering for outdoor lifestyle and adventure culture.