DMCC and Sweid & Sweid Launch BAY360 Lifestyle Destination in JLT

Dubai, UAE: DMCC, the leading international business district driving the flow of global trade through Dubai, together with real estate developer Sweid & Sweid, has announced the launch of BAY360, a new mixed-use lifestyle destination and community hub in Jumeirah Lakes Towers (JLT).

Positioned within Lake D, BAY360 is conceived as a neighbourhood-focused development designed to enhance everyday living through a curated mix of essential retail, dining, wellness, and recreational amenities. The project forms part of DMCC’s wider programme to upgrade shared spaces across JLT, reinforcing the district’s liveability, accessibility, and long-term appeal.

The development will be sensitively integrated into a portion of the existing lake, with the majority of Lake D retained as a defining feature of the community. Its architectural approach prioritises harmony with the waterfront environment, enhancing pedestrian movement and activating the public realm while preserving the area’s open, lakeside character.

At its core, BAY360 will deliver a strong mix of community essentials and lifestyle offerings. The destination will be anchored by a 22,000-square-foot flagship Spinneys supermarket, providing a modern grocery experience for residents. A selection of cafés and restaurants will introduce new dining options, including lake-facing venues with outdoor terraces. Additional facilities will include medical services, lifestyle retail, rooftop padel courts, and family-friendly outdoor spaces designed to support daily life.

To accommodate increased activity, BAY360 will include a dedicated underground car park with approximately 300 spaces.

Beyond the development itself, DMCC and Sweid & Sweid will implement a series of public realm enhancements around Lake D aimed at improving connectivity across JLT. These upgrades include a redesigned pedestrian avenue creating a direct route from the metro station to the far side of the lake, improved access to JLT Park, and upgraded lake edges with additional greenery, seating, and walkways to strengthen the relationship between residents and the waterfront.

Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer of DMCC, said:

We are delighted to unveil BAY360, which reflects our continued focus on strengthening the quality, connectivity and long-term character of Jumeirah Lakes Towers. By introducing a carefully curated mix of essential retail, dining, wellness and recreational amenities, together with enhanced public spaces and improved accessibility, this development will meaningfully elevate the everyday experience across the community. As part of our wider programme in JLT, BAY360 supports our ambition to position JLT as one of Dubai’s most desirable and enduring neighbourhoods. We are pleased to partner once again with Sweid & Sweid on this landmark project, which will enhance the fabric of the community and contribute positively to the district for residents, businesses and visitors for years to come.

Maher Sweid, Managing Partner of Sweid & Sweid, commented:

BAY360 is our third project in JLT, following the completion of the Banyan Tree Residences and alongside the development of Sweid One. This investment is built on our deep conviction and continued commitment to the district and represents an important milestone towards enriching everyday life in JLT. DMCC has a clear ambition to upgrade its shared spaces, and this project is designed to support that vision by providing residents with direct access to quality dining, shopping, and convenience outlets at their doorstep. Our experience in delivering Grade-A commercial developments will help us shape this destination into a community asset for years to come, and we look forward to its completion towards the end of 2027.