DAMAC Unveils 24/7 Waterfront Live–Work–Play District in Dubai

Dubai, UAE: DAMAC Properties has launched Piazza Roma offices and Valencia apartments within Damac Lagoons District, introducing a 24/7 live–work–play destination anchored by Damac Mall and activated by water, culture, and community. The unveiling took place during a high-profile launch event at Coca-Cola Arena, positioning the district as a multi-use, lifestyle-led development within Dubailand.

Mall-integrated, time-efficient urban living

Planned around decentralised cores, Lagoons District prioritises integrated and sustainable community planning, with optimised travel distances and a mall-integrated lifestyle. The concept is designed to help working parents reclaim up to 20 percent more time by placing key touchpoints of home, work, retail, wellness, and community spaces within a short walking radius.

Speaking at the launch, Amira Sajwani, Managing Director of Damac Properties, said:

Damac Lagoons District is our next step in building a community that optimises life. We’re bringing together two powerful ideas of waterfront wellbeing and a high-energy urban district, so residents and professionals can spend less time commuting and more time living. Valencia and Piazza Roma reflect a more human, more walkable Dubai: one where the best of the city is just minutes away.

Positioned for fast and practical connectivity, Piazza Roma and Valencia benefit from proximity to key Dubai destinations, including Damac Mall in eight minutes, Saudi German Clinic in 10 minutes, Trump International Golf Club in 17 minutes, Global Village in 19 minutes, and Al Maktoum International Airport within 30 minutes.

Read more: DAMAC Tops Dubai Developers With USD 9.8bn Sales in 2025

At the heart of the district is a human-centric public realm designed to support day-to-night activity, anchored by retail within an easy walk and shaped by sustainability-led planning. Damac said the destination features an Interactive Digital Boardwalk with LED paving, smart benches, and responsive art, alongside a Floating Digital Art Gallery where projection-based installations drift across the water. Smart Pop-Up Retail Capsules are designed to transform on a rotating basis, keeping the destination dynamic and fresh.

A Mall-to-Lagoon Experience Bridge creates a sensory transition using sound, scent, and visuals, leading to a Flamenco Stage, a purpose-built performance venue featuring sculptural lighting, professional-grade flooring, and advanced acoustics for live music and dance performances.

Wellness has been integrated throughout the development, with an Aqua Gym offering submerged fitness stations, resistance zones, and water-based circuits. Outdoor yoga and spa areas are cooled by a climate-smart water canopy, reinforcing the district’s focus on wellbeing.

Mediterranean-inspired lagoon living

Valencia brings residential living directly into the heart of the district. The architecture is complemented by curated amenities, including lagoon-front social spaces, wellness zones, and Mediterranean-style lounges inspired by Italian coastal living. These feature rustic textures, soft lighting, and artisanal décor, reinforcing a relaxed, resort-style residential environment within an urban setting.

Together, Piazza Roma and Valencia underscore Damac’s broader vision to deliver integrated, time-efficient communities that combine employment, lifestyle, and waterfront living within a single, walkable destination.