Binghatti and Mercedes-Benz unveil world’s first Mercedes-Benz branded city

Dubai, United Arab Emirates: In a landmark development for the global real estate and luxury automotive sectors, Binghatti Developers and Mercedes-Benz have unveiled Mercedes-Benz Places – Binghatti City, the world’s first Mercedes-Benz branded city. The visionary project represents a total investment value of USD 8.2 billion (AED 30 billion) and marks a new chapter in the long-standing partnership between the two brands.

Building on the international success of Mercedes-Benz Places Dubai, the collaboration introduces Mercedes-Benz’s second branded residential development with Binghatti. The project also represents a major milestone for the developer, as Binghatti City becomes the company’s first-ever masterplanned community.

A landmark masterplanned development in Meydan

Spanning approximately 10 million square feet in Dubai’s Meydan area, Mercedes-Benz Places – Binghatti City is positioned as one of the emirate’s most ambitious urban developments to date. Conceived as a multi-tower branded city, the masterplan will integrate a collection of Mercedes-Benz residential towers within a cohesive urban ecosystem.

The development brings together luxury living, mobility innovation, and Mercedes-Benz’s Sensual Purity design philosophy, unified through a community-centric vision designed to redefine next-generation urban living.

A city within a city

Mercedes-Benz Places – Binghatti City is envisioned as a fully self-sustained urban destination, integrating every aspect of modern life within a walkable, connected environment. The masterplan will feature luxury residences, cultural and leisure districts, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones, as well as dining, entertainment and community spaces.

The result is a comprehensive lifestyle offering that prioritises comfort, convenience, mobility, access to nature and culture, and design excellence.

Chairman Muhammad BinGhatti said: “To partner once again with Mercedes-Benz is a testament to our shared philosophy of excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City is envisioned as a world-class urban experience, a place where luxury and innovation converge to create a complete city within a city. This masterplan will become one of Dubai’s most distinguished destinations and a true symbol of elevated living.”

Global partnership formalised in Stuttgart

The landmark signing ceremony was held at the Mercedes-Benz Museum in Stuttgart, Germany, between Chairman Muhammad Binghatti and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales. The ceremony marked the official beginning of the second collaboration, with the project scheduled for official launch on 14 January 2026.

The partnership reflects a shared ambition to redefine luxury living through advanced design, technology and intelligent urban planning.

Mathias Geisen said: “Creating extraordinary experiences for our customers is at the core of who we are. With our next branded real estate project ‘Mercedes-Benz Places – Binghatti City’ in Dubai we are taking this promise to a new level, shaping destinations where our brand becomes something you can truly call home.”

Sensual Purity design philosophy at the core

At the heart of the project lies Mercedes-Benz’s Sensual Purity design philosophy, which defines both the architectural language and the experiential vision of Binghatti City. Celebrated for its fusion of emotion and intelligence, the philosophy informs the project’s contours, silhouettes and spatial experiences, creating timeless environments designed as serene sanctuaries within the urban landscape.