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DUBAI, UAE – The partnership brings together AVENEW’s design-led, people-first development philosophy with Kora Properties’ fully integrated real estate development platform backed by APPCORP Holding, one of the region’s leading conglomerates, creating a strong joint venture focused on delivering high-quality, long-term urban assets.
The joint venture’s first project is located on a prime development plot in Motor City, directly adjacent to the Dubai Autodrome. The masterplan will comprise six Grade A office buildings, a hospital, and an integrated retail mall, forming a fully self-sustaining business and lifestyle destination.
Designed as a contemporary urban district, the development will offer open views, landscaped public spaces, and a pedestrian-friendly environment that supports productivity, wellbeing, and everyday ease. The project aligns with Dubai’s broader ambition to create cleaner, more connected, and more sustainable commercial communities.
Commenting on the partnership, Rasha Hassan, Managing Partner of AVENEW Development, said:
Quote We don’t just build structures, we shape experiences. This partnership represents an important step in AVENEW’s growth, allowing us to expand our presence in the commercial sector while staying true to our core philosophy of intentional development. By working with Kora, we are combining design intelligence with operational strength to create a destination that supports how people work, connect, and operate.
Nilesh Ved, Chairman of APPCORP Holding & Kora Properties and Owner of Apparel Group, said:
Quote Our partnership with AVENEW reflects a shared vision to create destinations that deliver lasting value. By combining our expertise across development, design, and execution, we are committed to building high-quality assets that serve businesses, strengthen communities, and stand the test of time. The Motor City development reflects our commitment to building commercially resilient destinations that align with Dubai’s long-term growth ambitions.
The Motor City development will be curated as a modern integrated commercial environment that blends professional, healthcare, retail, and lifestyle components through green open spaces and thoughtfully designed public realms.
The joint venture reflects a long-term commitment by both partners to Dubai’s urban evolution, positioning the project as a new benchmark for design-led, commercially driven urban districts in the city.

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